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Digital Media Strategist for Financial Innovation
hace 1 mes
RavenPack is a leading provider of big data analytics for financial services. With 20 years of experience, we empower our clients to enhance returns, reduce risk, and increase efficiency by integrating public information into their models and workflows.
Job Title: Senior Social Media Specialist
We are seeking an experienced and strategic Senior Social Media Manager to lead our social media efforts and elevate the RavenPack presence across multiple platforms. As a Senior Social Media Manager, you will develop high-impact social media strategies, oversee the execution of campaigns, manage a team of social media specialists, and collaborate with various departments to ensure brand consistency. Your goal will be to grow audience engagement, drive leads, and boost brand awareness through innovative and data-driven strategies.
We require excellent communication skills in English, both in writing and verbally. Knowledge of Spanish is not a business requirement. European Union's legal working status is required.
Salary Estimate: $80,000 - $110,000 per year (depending on location and experience)
Key Responsibilities:
- Develop Social Media Strategy: Identify trends, opportunities, and platform innovations to ensure the brand remains competitive in the digital landscape.
- Team Leadership & Collaboration: Collaborate closely with the Social Media Lead, Head of Communications, and Creative team to ensure alignment and consistency across all campaigns.
- Advanced Content Creation & Campaign Execution: Oversee the creation of social media content on own channel-specific platforms (posts, videos, etc.), work in collaboration with social media lead to ensure the content calendar is up to date and followed, and respond dynamically to real-time marketing opportunities.
- Analytics & Data-Driven Decision Making: Set key performance indicators (KPIs) for social media initiatives and regularly analyze campaign performance using tools such as Google Analytics, Sprout Social, or HubSpot. Use data and insights to optimize strategies, adjust campaigns, and report ROI to leadership.
About Us: At RavenPack, we are at the forefront of developing the next generation of generative AI tools for the finance industry and beyond. With the launch of Bigdata.Com, we're on an exciting journey to transform financial decision-making through cutting-edge AI and innovative data sets. This is a unique opportunity to work on breakthrough technology used by leading financial institutions, including some of the world's most successful hedge funds, banks, and asset managers.
