Customer Marketing Specialist

hace 4 semanas


Barcelona, Barcelona, España Monster Energy A tiempo completo
Customer Marketing Manager

The Customer Marketing Manager will play a key role in driving revenue growth and brand awareness for Monster Energy. This hybrid role will focus on developing and executing strategic marketing plans to engage customers and increase revenue streams.

Key Responsibilities:
  • Support the development and implementation of marketing programs to drive customer engagement and revenue growth.
  • Analyze customer insights and market trends to inform marketing strategies.
  • Collaborate with the Commercial team to ensure effective implementation of local marketing programs.
  • Develop and execute bespoke marketing strategies for customers.
  • Facilitate interactions and communication between stakeholders to maximize Monster's presence in the market.
  • Analyze customer needs and demands to allocate marketing assets effectively.
  • Reinforce customer relationships through hospitality programs and asset activations.
  • Ensure effective communication of marketing messaging to attract prospective customers and retain existing ones.
  • Develop and test promotional mechanics for different channels.
  • Unleash new opportunities for future growth in customer relationships.
Requirements:
  • Strong passion for serving and understanding customers.
  • Creative mindset with fun and interesting ideas.
  • Good time management and organizational skills.
  • Interpersonal skills to nurture customer relationships and work with cross-functional teams.
  • Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts.
  • Strategic thinker with ability to see beyond day-to-day tasks to reach marketing and sales goals.
  • Great communicator with strong writing and presentation skills.
Experience:
  • Fluent in English and Spanish.
  • Bachelor's degree in communications, marketing, or business.
  • 3+ years of experience in Customer Marketing or similar role in FMCG.
  • Strong understanding of customer journeys and sales touch points.
  • Ability to recognize and understand customer pain points and turn that knowledge into adaptations or improvements.
  • Technical knowledge of digital marketing tools and channels.
  • Familiarity with B2B marketing, lead generation, and sales processes.


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