Senior Growth Marketing Manager
hace 4 semanas
About the Role
As a Senior Growth Marketing Manager, you will lead our expansion efforts in Italy, spearheading our growth marketing initiatives to establish Amenitiz as a dominant player in the market. Your mission will be to develop the Italian market, unite cross-functional teams, and drive them towards exceeding targets. You will collaborate with Revenue Operations to guarantee meticulous tracking of all metrics across Hubspot and other acquisition channels. Additionally, you will lead cross-functional meetings to ensure alignment with our business plan, celebrating wins and tackling challenges head-on. You will craft the ultimate content strategy, maximizing lead generation across all acquisition channels, and conduct A/B testing experiments to find new growth levers across our sales funnel. You will also unlock and optimize new channels, including paid media, partnerships, and SEO, elevating the quality of our lead generation. Furthermore, you will tailor the inbound GTM (Go-To-Market) funnel specifically for Italy and Spain, ensuring market resonance. Finally, you will engage in pivotal budget and target setting discussions with our VP of Marketing, shaping our growth trajectory.
Your Profile
We are looking for a strategic thinker with a passion for driving growth and innovation. You should have 3-4 years of experience in a relevant growth role, with a strong track record in scaling and optimizing marketing strategies. You should be proficient in utilizing data-driven marketing strategies and platforms to drive business growth. You should have a deep understanding of the Italian and Spanish markets, with experience in tailoring strategies to diverse cultural contexts. You should also have exceptional analytical skills, with the ability to analyze data, derive insights, and make data-driven decisions to optimize marketing performance. Additionally, you should have proven experience in leading cross-functional teams and collaborating effectively with country managers, marketing, sales, and product teams. You should be familiar with CRM and marketing automation tools, analytics platforms, and proficiency in SEO, content marketing, and digital advertising. Finally, you should have excellent communication and presentation skills, with the ability to articulate marketing strategies and results to stakeholders at all levels.
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