Growth Marketer Monetization Specialist
hace 3 semanas
**About the Role:**
We are seeking a highly skilled Growth Marketer to join our team and focus on monetization strategies. As a key member of our growth team, you will be responsible for optimizing monetization processes, developing pricing models, and driving revenue growth.
**Key Responsibilities:**
- Develop and implement pricing models and subscription tiers tailored to market needs and customer behaviors.
- Drive revenue initiatives that maximize customer lifetime value (LTV), improve conversion rates, and reduce churn.
- Run experiments to optimize customer segments, pricing elasticity, and upsell opportunities.
- Utilize growth frameworks like the Hook Model and Jobs-to-be-Done to enhance monetization processes.
- Focus on key metrics such as Average Revenue Per User (ARPU), Customer Lifetime Value (CLV), and subscription renewal rates.
- Experiment with cross-sell and upsell opportunities within the existing customer base to increase ARPU.
- Collaborate with the Marketing Data Lead and other growth team members to leverage data science for advanced revenue optimization tactics.
- Communicate findings and strategies effectively to stakeholders and align initiatives with overall business goals.
**Requirements:**
- Deep understanding of pricing models, subscription management, and revenue optimization processes in marketplace environments.
- Proven track record in driving revenue growth through optimized monetization processes and subscription-based models.
- Strong analytical skills with the ability to interpret complex data and provide actionable insights.
- Familiarity with growth frameworks and methodologies, such as the Hook Model and Jobs-to-be-Done.
- Excellent communication and collaboration skills.
- Reforge Growth course certifications or similar advanced growth training preferred.
- Ability to work collaboratively in a fast-paced, evolving environment.
**What We Offer:**
- A pivotal role in shaping the monetization strategy of a company poised for significant growth.
- Full support from the management team and opportunities to influence key revenue strategies.
- Competitive salary, benefits, and travel opportunities.
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