Digital Acquisition Strategist, Google Ads Platform

hace 4 semanas


Madrid, Madrid, España Picsart, Inc. A tiempo completo
User Acquisition Specialist, Google Ads Job Description

This is an exciting opportunity to contribute to the success of a dynamic and fast-paced tech company. Picsart, the world's #1 creative platform and social editing app, has a huge 150+ million monthly active users and an install base of over 1 billion.

About the Role:

In this position, you will be responsible for running web paid ads on our Google Ads account, with a focus on maximizing trial conversion and increasing web revenue and paid user acquisition traffic. As a key contributor to the web revenue team, you will play a crucial role in driving business growth.

Key Responsibilities:

  • Run web paid ads on our Google Ads account, optimizing for trial conversion and increasing web revenue and paid user acquisition traffic.
  • Collaborate with product teams to fix and optimize paid user acquisition funnels in the product.
  • Work with SEO to identify opportunities and potential synergies.
  • Localize and optimize existing campaigns by better keyword targeting and budget optimizations.
  • Create Google Ads dashboards for the campaigns.

Requirements:

  • Solid experience running Google Ads (set up, optimization, and dashboard creation).
  • Experience researching and identifying paid user acquisition opportunities.
  • Experience with keyword research.
  • Experience running ROI-positive Google Ads campaigns.
  • Familiarity with Google Analytics tools.
  • Proactive approach to work and hands-on mindset.
  • Team player and learning-oriented.
  • Excellent verbal and written English communication skills.

About Picsart:

Picsart is a global company with a hybrid work model, distributed worldwide. We offer a competitive and equitable pay package, flexibility and time off, and a generous PTO policy. We are committed to providing a diverse and inclusive work environment and are an equal opportunities employer.



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