Digital Analytics Director

hace 7 días

Madrid, Madrid, España Trakken GmbH A tiempo completo
Role Overview

As a Digital Analytics Director at Trakken GmbH, you will play a pivotal role in delivering cutting-edge digital analytics projects for our clients. Your primary responsibility will be to implement and manage analytics tools, such as Google Analytics 4 and Google Tag Manager, to drive business growth and inform data-driven decisions.

Key Responsibilities
  • Implement and manage analytics tools, including Consent Mode and Enhanced Conversions, to ensure seamless data collection and analysis.
  • Collaborate with clients to understand their marketing analytics objectives and leverage advanced capabilities in Google Analytics and Google Marketing Platform to deliver value.
  • Communicate project status with clients on a regular basis, including presentations when required, to ensure transparency and alignment.
  • Build strong client relationships that create more value for clients as we better understand their business needs.
  • Support migrations from client-side to server-side tagging and develop and maintain dashboards and reports to visualize key performance indicators (KPIs).
  • Collaborate with other team members, including cloud engineering, ad tech specialists, data scientists, and digital marketing experts, to deliver comprehensive solutions for clients.

About Trakken GmbH

Trakken GmbH is a global leading consultancy for the Google Marketing Platform and Google Cloud, offering a comprehensive suite of services to help businesses leverage the power of Google's ecosystem. With an interdisciplinary team of experts in digital analytics, conversion optimization, ad tech, advanced analytics & AI, cloud engineering, and tech & data strategy, we act as a catalyst for cutting-edge digital marketing solutions. Our team is diverse, international, inspiring, and operates in a fast-growing digital & technological environment. This provides the ideal and dynamic work environment for individuals with a hunger for growth, responsibility, and the desire to shape their future. With Google in close proximity, the learning and development opportunities at Trakken GmbH are limitless.

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