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Digital Advertising Specialist

hace 2 meses

Barcelona, Barcelona, España Amazon A tiempo completo
About the Role

We are seeking a highly motivated and organized Ads Performance Specialist to join our Amazon Advertising team in Barcelona. As an Ads Performance Specialist, you will be responsible for portfolio management of accounts assigned to you, reviewing every account in detail to understand the current level of performance, and engaging with advertisers and in-country Account Managers to understand their advertising goals and expectations.

Key Responsibilities
  • Take complete ownership for a portfolio of accounts - Standard and High Value advertisers
  • Review every account in the portfolio in complete detail to understand the current level of performance
  • Engage with advertisers/in-country Account Managers to understand their advertising goals and expectations from the program
  • Lead kickoff calls with advertisers and drive discussion using a preset agenda, as and when necessary
  • Flawlessly execute end-to-end ad optimization, liaising with key internal and external stakeholders
  • Analyze account performance against key metrics to identify, recommend, and implement optimization solutions to increase efficiency and meet clients' KPIs
  • Monitor and communicate campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
  • Work with Account Management, Sales & Marketing, and Product teams to identify and solve issues blocking advertiser performance
  • Prepare documents around best practices, SOPs, and framework for innovations
  • Identify opportunities to improve Amazon Advertising's product based on customer feedback, data analysis, and feature gaps with competitive products
Requirements
  • Bachelor's degree + 2 years related work experience
  • Fluency in English and Spanish (in respect to writing, reading, speaking, and communication)
  • Experience in a data and results-oriented environment with external customer interaction
  • Working knowledge of Microsoft Office Applications (Access, Excel, PowerPoint, and Word)
Preferred Qualifications
  • MBA in Digital Advertising or other related Master's degree
  • 2+ years' experience in the online advertising, sales, marketing, and/or e-commerce space
  • Proven success in business development, advertising, or account management roles
  • Flair for data & analytical knowledge (Advanced Excel, basic SQL knowledge is a plus)
  • Google AdWords / Bing Ads certification will be an added benefit
  • Experience contacting and providing solutions for companies' needs in a target-based environment
  • Ability to understand new trends and work backwards from customer needs
  • Ability to prioritize and manage multiple responsibilities