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Data Analyst

hace 2 meses

Barcelona, Barcelona, España Dow Jones A tiempo completo
About Our Organization

Dow Jones is a leading global provider of news and business information, delivering high-quality content to consumers and organizations worldwide across various formats, including print, digital, mobile, and live events.

With a rich history spanning over 130 years, Dow Jones has established itself as a trusted source of information, with a strong presence in the global market. Our organization is home to renowned publications and products, including the flagship Wall Street Journal, Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS, and Chemical Market Analytics.

About the Team

Our Technology team plays a crucial role in driving the evolution of our Technology, Engineering, Data, Product, and User Experience functions. With a focus on delivering cutting-edge solutions, we shape the digital landscape for our customers, readers, and users. From revolutionizing visuals to optimizing tools and harnessing the power of data, mobile, video, and social platforms, our team is committed to providing a seamless and immersive experience across all touchpoints.

We collaborate with our newsrooms and strategic partners to spearhead the development of groundbreaking products and technologies. Our team is passionate about innovation and excellence, and we are dedicated to making a significant impact in the industry.

Position Overview

We are seeking an experienced Data Analyst with expertise in Google Analytics 4 (GA4) to join our B2C data team. As a Data Analyst, you will possess a strong analytical mindset, a passion for data-driven decision-making, and an understanding of digital analytics. You will leverage GA4 and other sources of marketing, web, and app data to create a cohesive set of reports and dashboards usable by various stakeholders.

Key Responsibilities
  • Utilize Google Analytics 4 (GA4) to track, measure, and analyze key performance metrics across multiple digital marketing channels, including website traffic, user behavior, campaign performance, and conversion rates.
  • Ensure data quality by prioritizing and executing best practices to ensure data validation, integrity, and accuracy across various analytical tools and processes, including GA4, Adobe Analytics, and other data solutions.
  • Combine multiple data sources, such as Google Campaign Manager, GA4, and others, to provide holistic reporting and deeper insights into marketing programs.
  • Develop and maintain daily, weekly, monthly, and quarterly dashboards and build new dashboards or custom reports using GA4 or other approved data visualization tools, leveraging BigQuery and our Data Lakes.
  • Conduct in-depth analysis of web and app data and marketing initiatives to identify trends, opportunities, and areas for optimization.
  • Collaborate with cross-functional teams, across Marketing, Technology, and Product, to support marketing and product initiatives with available data.
  • Work with technical teams to implement and manage data layer and data tags to meet marketing and analytics needs, ensuring they provide consistent and reliable data sources.
  • Assist our data engineering team in conjunction with our data teams to help classify our data architecture for use with various reporting and database tools.
  • Be a steward of our data governance and data privacy requirements, erring on validation with key stakeholders first to ensure accuracy of data is provided, reduce misinterpretation of data, and prevent misuse or dissemination of sensitive data.
  • Document and make transparent to stakeholders the data quality, sources, and methodology and requirements of projects delivered.
  • Provide training and support to internal stakeholders on how to effectively utilize GA4 and interpret marketing analytics data to drive business results.
  • Stay current with industry trends and best practices in digital analytics and GA4, and proactively recommend innovative approaches to improve data collection, analysis, and reporting capabilities.
Qualifications
  • Bachelor's degree in Business, Statistics, Economics, or a related field.
  • Previous experience in web/app analytics, with a focus on Google Analytics (GA4 experience preferred).
  • Proficient in SQL for data analysis, with an understanding of fundamentals, proficient in writing optimized queries, managing datasets, and leveraging advanced features for efficient data solutions.
  • Experience with statistical software (such as Excel, SPSS, SAS), data analysis languages including SQL, Python, and R, and data visualization tools such as Looker and Tableau.
  • Knowledge of Google Campaign Manager and Display & Video 360 (DV360) preferred.
  • Experience with audience segmentation/management platforms (CDP, CRM, etc) preferred.
  • Experience with digital marketing principles, including SEO, SEM, social media, email marketing, and content marketing.
  • Knowledge of tag management tools, such as Tealium, Google Tag Manager preferred.
  • Excellent communication skills with the ability to translate complex data insights into actionable recommendations for non-technical stakeholders.
  • Detail-oriented with strong problem-solving skills and a demonstrated ability to thrive in a fast-paced, deadline-driven environment.
Benefits
  • Comprehensive Medical Insurance Plans
  • Retirement Benefits
  • Sodexo Meal Vouchers
  • Fitness Reimbursement Program