Ad Specialist

hace 4 semanas

Palma, Baleares, España Iq A tiempo completo
Ad Specialist - Blockchain Innovator

At Iq, we're on a mission to revolutionize the crypto industry with innovative solutions. As an Ad Specialist - Blockchain Innovator, you'll play a crucial role in developing and executing comprehensive advertising strategies that drive engagement and conversions. Your expertise in crypto marketing and Google Ads will help us stay ahead of the curve and reach our target audience effectively. Key responsibilities include:

Ad Strategy:
Develop and implement multi-channel ad campaigns targeting crypto enthusiasts and investors
Collaborate with the content team to create compelling ad copy and visuals that resonate with our audience
Optimize ad spend and performance across various ad formats, including Google Ads and social media platforms

Campaign Management:
Set up, monitor, and optimize ad campaigns using Google Ads Manager
Conduct A/B testing on ad copy, visuals, and targeting to improve performance
Manage ad budgets and bids to ensure optimal ROI

Audience Targeting:
Develop detailed audience personas for different segments of the crypto community
Utilize Google's targeting options effectively, including keywords, interests, and lookalike audiences
Implement retargeting strategies to re-engage users who have interacted with our content or website

Creative Development:
Collaborate with the content team to create compelling ad copy and visuals that resonate with our audience
Ensure all ad content complies with Google's policies, particularly regarding cryptocurrency advertising
Adapt existing content into various ad formats for testing

Performance Analysis:
Monitor key performance indicators (KPIs) such as click-through rate, conversion rate, and cost per acquisition
Provide regular reports on ad performance, insights, and recommendations
Use analytics tools to track user behavior and optimize the conversion funnel

Industry Monitoring:
Stay updated on Google's ad platform changes and new features
Keep abreast of cryptocurrency market trends and adjust ad strategies accordingly
Monitor competitors' Google ad activities and identify opportunities for differentiation

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