Digital Retention Strategist for E-commerce Growth
hace 5 días
About the Role
We are seeking a skilled Digital Retention Strategist to join our team and drive growth in our e-commerce business. This is a pivotal role that requires developing and implementing strategies to retain users, enhance customer loyalty, and reduce churn.
Responsibilities:
- Develop and implement data-driven retention strategies to increase customer loyalty and reduce churn.
- Analyze customer data to identify trends, behaviors, and pain points that impact retention.
- Design and execute personalized retention campaigns using email marketing, push notifications, and in-app messaging.
- Utilize growth frameworks like the Hook Model and Jobs-to-be-Done to enhance retention processes.
- Focus on key metrics such as Customer Lifetime Value (CLV), retention rates, and churn rates.
- Experiment with customer segmentation to deliver targeted retention strategies.
- Collaborate with the Marketing Data Lead and other growth team members to leverage data science for advanced retention tactics.
- Communicate findings and strategies effectively to stakeholders and align initiatives with overall business goals.
Requirements:
- Deep understanding of customer retention strategies and loyalty programs in digital marketplace environments.
- Proven track record in driving customer retention and reducing churn.
- Strong analytical skills with the ability to interpret complex data and provide actionable insights.
- Familiarity with growth frameworks and methodologies, such as the Hook Model and Jobs-to-be-Done.
- Excellent communication and collaboration skills.
- Reforge Growth course certifications or similar advanced growth training preferred.
- Ability to work collaboratively in a fast-paced, evolving environment.
What We Offer:
- A competitive salary of $120,000 per year.
- A dynamic work environment with opportunities to influence key retention strategies.
- Full support from the management team.
Location: Remote with quarterly travel to the Barcelona office.
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