User Retention Strategist
hace 2 días
**About the Role:**
We are seeking a skilled User Retention Strategist to join our dynamic team at Ideawise, a fast-growing digital media company. As a key member of our growth team, you will be responsible for developing and implementing strategies to retain users, enhance customer loyalty, and reduce churn.
**Responsibilities:**
- Develop and implement retention strategies to increase customer loyalty and reduce churn.
- Analyze customer data to identify trends, behaviors, and pain points that impact retention.
- Design and execute personalized retention campaigns, including email marketing, push notifications, and in-app messaging.
- Utilize growth frameworks like the Hook Model and Jobs-to-be-Done to enhance retention processes.
- Focus on key metrics such as Customer Lifetime Value (CLV), retention rates, and churn rates.
- Experiment with customer segmentation to deliver targeted retention strategies.
- Collaborate with the Marketing Data Lead and other growth team members to leverage data science for advanced retention tactics.
- Communicate findings and strategies effectively to stakeholders and align initiatives with overall business goals.
**Requirements:**
- Deep understanding of customer retention strategies and loyalty programs in digital marketplace environments.
- Proven track record in driving customer retention and reducing churn.
- Strong analytical skills with the ability to interpret complex data and provide actionable insights.
- Familiarity with growth frameworks and methodologies, such as the Hook Model and Jobs-to-be-Done.
- Excellent communication and collaboration skills.
- Reforge Growth course certifications or similar advanced growth training preferred.
- Ability to work collaboratively in a fast-paced, evolving environment.
**What We Offer:
- A pivotal role in shaping the retention strategy of a company poised for significant growth.
- Full support from the management team and opportunities to influence key retention strategies.
- Competitive salary: **€60,000 - €80,000 per annum**, depending on experience, plus benefits and travel opportunities.
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