User Retention Strategist

hace 2 días


Barcelona, Barcelona, España Does Recruitment A tiempo completo
User Retention Strategist - Digital Marketplace

**About the Role:**

We are seeking a skilled User Retention Strategist to join our dynamic team at Ideawise, a fast-growing digital media company. As a key member of our growth team, you will be responsible for developing and implementing strategies to retain users, enhance customer loyalty, and reduce churn.

**Responsibilities:**

  • Develop and implement retention strategies to increase customer loyalty and reduce churn.
  • Analyze customer data to identify trends, behaviors, and pain points that impact retention.
  • Design and execute personalized retention campaigns, including email marketing, push notifications, and in-app messaging.
  • Utilize growth frameworks like the Hook Model and Jobs-to-be-Done to enhance retention processes.
  • Focus on key metrics such as Customer Lifetime Value (CLV), retention rates, and churn rates.
  • Experiment with customer segmentation to deliver targeted retention strategies.
  • Collaborate with the Marketing Data Lead and other growth team members to leverage data science for advanced retention tactics.
  • Communicate findings and strategies effectively to stakeholders and align initiatives with overall business goals.

**Requirements:**

  • Deep understanding of customer retention strategies and loyalty programs in digital marketplace environments.
  • Proven track record in driving customer retention and reducing churn.
  • Strong analytical skills with the ability to interpret complex data and provide actionable insights.
  • Familiarity with growth frameworks and methodologies, such as the Hook Model and Jobs-to-be-Done.
  • Excellent communication and collaboration skills.
  • Reforge Growth course certifications or similar advanced growth training preferred.
  • Ability to work collaboratively in a fast-paced, evolving environment.

**What We Offer:

  • A pivotal role in shaping the retention strategy of a company poised for significant growth.
  • Full support from the management team and opportunities to influence key retention strategies.
  • Competitive salary: **€60,000 - €80,000 per annum**, depending on experience, plus benefits and travel opportunities.


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