Senior Marketing Strategist
hace 6 horas
We are seeking an experienced Senior Marketing Strategist to join our team in India. The ideal candidate will have a proven track record of developing and executing successful marketing campaigns, with a strong understanding of the financial services industry.
Job Description- Develop and implement lead acquisition campaigns to meet targets for both lead quantity and quality.
- Create a go-to-market strategy for exploring potential new markets in India.
- Develop retention marketing strategies to boost repeat customer engagement.
- Oversight of branding and communications initiatives for local and regional marketing activities.
The Senior Marketing Strategist will be responsible for:
- Team Leadership: Report to the Country Manager/Regional (Global) Head of Marketing while managing and structuring the marketing team to achieve goals and project milestones.
- Marketing Campaign Development: Plan and execute lead acquisition campaigns to meet targets for both lead quantity and quality.
- Digital Strategy: Formulate a comprehensive digital marketing strategy encompassing SEO/SEM, database management, and social media.
- Collaboration: Collaborate with agencies and vendor partners to enhance marketing efforts.
- Budgeting and Forecasting: Manage marketing budgets and forecasts, ensuring targets are set and met.
- Education: Bachelor's degree or higher in Marketing, Public Relations, or Communications.
- Experience: Minimum of 5 years of experience in the finance industry, with a preference for experience in the CFD/FX sector.
- Deep understanding of the FX industry, market trends, and customer behavior.
- Strong analytical and problem-solving abilities, with a focus on data-driven decision-making.
- Detail-oriented with excellent communication and interpersonal skills.
- Fluency in English.
The estimated salary for this role is ₹12,00,000 - ₹20,00,000 per annum, depending on experience.
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