Senior Financial Marketing Strategist
hace 2 días
About RavenPack
RavenPack is a pioneering provider of AI-powered data analytics solutions for the finance industry. With two decades of experience, we empower clients to enhance returns, reduce risk, and increase efficiency by integrating public information into their models and workflows.
We are at the forefront of developing the next generation of GenAI tools, designed specifically for financial professionals. Our innovative approach has earned us recognition as the Best Alternative Data Provider by WatersTechnology and inclusion in the Top 100 Next Unicorns by Viva Technology.
Role Overview:
The Senior Financial Marketing Strategist will play a pivotal role in launching a new SaaS application tailored for financial professionals. This strategic thinker must have a proven track record in financial SaaS products, adept at developing outreach strategies, building lead pipelines, and influencing product development and go-to-market strategies.
This opportunity demands a fast-paced, innovative team player in an emerging tech environment where rapid iteration and client engagement are paramount.
Key Responsibilities:
- Develop an in-depth understanding of the target audience, product differentiation, market requirements, competitive landscape, and the product's unique selling points.
- Craft compelling content across various marketing channels, including websites, email campaigns, social media, and presentations to effectively communicate the product's value proposition.
- Engage with early adopters and users to gather feedback, communicate incremental value, and provide insights to the product team on user engagement and needs.
- Collaborate closely with Product, Engineering, Marketing Communications, and other teams to develop and execute go-to-market plans, ensuring successful product launches globally.
- Represent the company at industry events, both in-person and digital, and build strong relationships with industry professionals, analysts, and influencers to enhance product visibility and adoption.
- Lead market research initiatives to deepen understanding of global customer needs and drive product enhancements based on user feedback and data.
Qualifications:
- Bachelor's degree in Finance, Marketing, or a related field.
- At least 7 years of professional experience in finance, with a deep understanding of financial workflows or research.
- Experience in product marketing or management within the finance or technology sectors.
- Solid knowledge of marketing strategies, digital marketing tools, and market research techniques.
- Effective presentation skills, particularly to financial professionals such as traders and portfolio managers.
What We Offer:
- A competitive salary range of $120,000 - $180,000 per year, depending on experience and location.
- A dynamic, innovative work environment with a high degree of autonomy.
- A hybrid work setup with a blend of in-office collaboration and remote work.
- An opportunity to be part of a groundbreaking product launch that could redefine industry standards.
Others:
This position is based in our New York office to work side-by-side with our Product manager, sales engineers, other product marketing leads, and clients. RavenPack employees also enjoy a hybrid work environment with 3 days a week in the office. The Senior Financial Marketing Strategist will report to the SVP of Marketing and enjoy a large amount of day-to-day autonomy.
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