Marketing Specialist, Southern EU Region

hace 2 días

Barcelona, Barcelona, España Checkout A tiempo completo
Job Description

We are seeking a creative and ambitious Marketing Specialist to accelerate our business expansion for the Southern EU region.

Key Responsibilities:
  • Drive revenue growth for Checkout.com through customer-centric brand, demand-generation, and Account-Based Marketing (ABM) efforts.
  • Assist in the implementation of a regional integrated marketing strategy, ensuring effective cross-channel execution.
  • Enhance engagement with target accounts and create opportunities through ABM.
  • Partner with the Commercial team (Sales, Customer Success Management, and Sales Engineering) and wider Marketing team.
How You'll Make an Impact:
  • Regional marketing contribution: Assist in the development and execution of a comprehensive, cross-channel marketing plan for the Southern EU region, driving revenue growth and brand awareness.
  • Campaign support: Co-create and execute region-specific marketing campaigns, placing a strong emphasis on diversified Account-Based Marketing execution (1:1, 1:Few, 1:Many).
  • Customer marketing and content: Execute initiatives tailored for our most valued clients, such as showcasing success stories, developing case studies, and conducting interviews with leaders in the payments industry.
  • Strategy development support: Contribute to the development of innovative marketing strategies, exploring new approaches, and supporting experimentation to stay ahead in the rapidly evolving market landscape.
  • Tailored messaging: Use regional insights to develop personalized sales assets, ensuring alignment with our product propositions and the unique needs of key accounts.
  • Events: Assist in the planning, coordination, and execution of regional events and field marketing activities, ensuring they align with overall marketing strategies and objectives.
  • Analytical insight: Use tools such as Looker, Pardot, Salesforce, 6sense, and Google Analytics to measure the impact and ROI of marketing activities, and turn insights into actionable strategies.
  • Market awareness: Stay informed about regional market dynamics to ensure marketing efforts align with both global strategies and local preferences.
  • Regional brand visibility and advocacy: Build and fortify relationships with influential figures, partners, and well-known payments organizations in the local market, boosting Checkout.com's regional brand presence.
Qualifications:
  • Experience: 3-5 years in strategic B2B marketing.
  • A background in payments, fintech, or related sectors, and account-based marketing is a plus.
  • Experience across multiple marketing channels: Demonstrated use of various marketing channels such as content creation, events, social media, PR, digital marketing, email campaigns, and more.
  • Independent problem-solving: Proactive in addressing tasks and challenges with a self-directed and solution-oriented approach.
  • Project Management: Skilled in managing projects, setting priorities, and supporting cross-functional teams to action.
  • Data-Driven Mindset: Experience with marketing technology tools for performance tracking and ROI analysis, as well as providing actionable recommendations to drive improvements.
  • Innovation Mindset: Ability to explore innovative strategies and support the execution of new ideas.
  • Collaborative team player: Enthusiastic about contributing to a dynamic team, collaborating effectively with colleagues worldwide to achieve impactful results.

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