Trade Marketing Specialist

hace 1 día

Viladecans, Barcelona, España Unilever A tiempo completo

About Us

At Unilever, we strive to make a positive impact on the world. With our diverse portfolio of brands and commitment to sustainability, we aim to improve the lives of our consumers and communities.

We are seeking a skilled Trade Marketing Specialist to join our team in Barcelona. This role will be responsible for developing and executing strategies to drive sales growth and market share in the Home Care category.

Main Responsibilities

  • Collaborate with the Spain HC Lead to define the short, medium, and long-term strategy for our brands within the assigned category, focusing on the point of sale.
  • Adapt the generic category strategic plan for each channel, identifying key needs for each channel: Hypermarkets, Supermarkets, and Discounter channel.
  • Activate it through key trade marketing levers (assortment, promotion, and in-store activation).
  • Set, analyze, and post-evaluate KPIs to measure and assess the results of the defined strategy and activation plans.
  • Work closely with the accounts team to define activation plans according to the needs of each channel and client.
  • Define and control the brand activation plan, aligned with the Marketing team and brand strategy.
  • Ensure excellence and flawless execution of category promotional plans.
  • Ensure excellence and flawless execution at the point of sale for the developed activation plans.
  • Monitor product stock for each brand, coordinating all necessary manipulations to meet customer service needs, in collaboration with the logistics team.
  • Manage the Trade Marketing budget for the HC category.
  • Analyze and monitor the HC market, identifying key players, pillars, and activation levers crucial for market growth.
  • Collaborate with key suppliers to activate previously defined plans: design agencies, printers, in-store activation agencies, direct marketing agencies, etc.
  • Define and conduct market studies necessary to formulate the new category strategy.

Requirements

  • Bachelor's degree in business administration, Economics, Marketing, or a related field.
  • +4 years of professional experience in a similar role in trade marketing or sales.
  • Business-oriented mindset with a mastery of the company's Profit and Loss (P&L).
  • Advanced computer skills in PowerPoint (presentations) and Excel (analysis).
  • Advanced proficiency in both Spanish and English.

Benefits

  • Average annual salary: €60,000 - €80,000 depending on experience.
  • Hybrid work model with 40% in-office time and 60% remote work.
  • 4 weeks of flexible work per year.
  • Flexible working hours.
  • Canteen service and restaurant card.
  • Parking facilities with reduced costs and free electric chargers.
  • Online language courses.
  • Wellbeing programs and resources.
  • Online store with exclusive discounts.

About You

  • Strong project and people management skills.
  • Responsible individual with initiative, capable of handling a high level of complexity in day-to-day operations.
  • Demonstrated experience and passion for growth and teamwork.
  • Autonomous in managing projects end-to-end.

Leadership

  • You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
  • As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

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