Marketing Director
hace 4 semanas
Key Responsibilities
We are seeking a highly skilled Associate Director to lead our Employer Engagement and Business Development efforts. As a key member of our Talent & Careers team, you will be responsible for developing and executing a strategic outreach plan to engage with employers and drive business development opportunities.
Main Responsibilities
- Collaborate with Account Managers to boost sector account and business development plans, identifying new opportunities in the Marketing and Communications field.
- Contribute to company targets and performance goals, regularly reviewing progress with Sector Leads.
- Develop and execute an employer outreach strategy, targeting selected geographies and sectors.
- Work with IE Specialized Masters Faculty and other departments to involve them in corporate outreach and sales efforts.
- Conduct visits to employer partners and new business leads to reinforce relationships and seek new opportunities for on-campus and off-campus recruiting.
- Represent the University through sales calls and proactive outreach, increasing the volume of recruiters and geographic diversity of recruiters.
- Facilitate employers' participation in recruiting events, including panels, Talent Forums, company presentations, workshops, and interviews on campus.
- Coordinate with the marketing manager to promote recruiting and employer branding events.
Functional Advising
- Develop and deliver workshops and informational sessions on recruitment process preparation for the Marketing and Communication field across sectors.
- Develop and maintain knowledge of specific marketing and communications roles, conducting ongoing research and engagement with company representatives and alumni.
- Organize marketing and communication specific training or events, and support specialized master's events in this area.
- Coordinate with professional student club activities, including events and student treks.
- Define and complete special projects related to Talent & Careers as required.
- Hold open office hours to provide functional-specific career advice.
- Understand and promote career resources and career education events.
Qualifications
To be successful in this role, you will need:
- A Master's Degree from a top University.
- Bilingual in English and Spanish.
- Knowledge of the Marketing & Communications industry.
- At least 4 years of experience in a Marketing & Communications agency, ideally multinational.
- Coaching experience is a plus.
- Excellent interpersonal skills and ability to communicate professionally with diverse constituencies.
- Multi-tasking and ability to work with a sense of urgency under tight deadlines.
- Results-oriented to achieve objectives, both individually and as part of a team.
- Ability to travel regularly (20% of the time) and work evenings and weekends occasionally.
- Proven ability to create and establish external business relationships.
- Global mentality, being able to work with people from different backgrounds and keep an open mind to different needs.
Preferred Qualifications
Prior successful sales or business development experience, deep knowledge of higher education programs and employers, direct experience in a Career Services office from a top-ranked school, and experience as a coach, career advisor, headhunter, or recruiter will be highly valued. Database management, marketing communication, and direct marketing expertise, as well as organizational skills and ability to plan and manage multiple projects at the same time, are also desirable.
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