Innovative Marketing Strategist
hace 3 días
**Company Overview:**
Different Technologies Pty Ltd. is a pioneering company in the tech industry, dedicated to revolutionizing the way people interact with technology. We are seeking an experienced Influencer Marketing Manager to join our team and lead our influencer initiatives, expanding our brand's presence through strategic partnerships with content creators.
**Salary:** $80,000 - $110,000 per annum, depending on experience.
**Job Description:**
The successful candidate will be responsible for building, managing, and optimizing relationships with influencers across multiple platforms, including Twitch, TikTok, and YouTube. This involves designing and executing influencer marketing initiatives, identifying and building relationships with influencers aligned to our brand goals, and ensuring that all campaigns align with overall marketing objectives.
Key Responsibilities:
- Strategic Influencer Campaigns: Design and execute influencer marketing initiatives, including identifying and building relationships with influencers aligned to our brand goals.
- Cross-Functional Collaboration: Work closely with Product, Marketing, and Growth teams to support product releases, content initiatives, and co-promotions through influencer partnerships.
- Relationship Building: Develop and manage a network of content creators and agencies, handling negotiations, contracts, and maintaining a detailed influencer database.
- Campaign Development & Execution: Lead both paid and organic influencer campaigns, brainstorming campaign concepts, activating campaigns, and ensuring they align with overall marketing objectives.
- Community and Event Insights: Stay ahead of social and community trends, identifying key influencers and opportunities for engagement, especially during events.
- Performance Analysis: Use qualitative and quantitative metrics to analyze campaign impact, share insights, and apply findings to improve future campaigns.
- Creative Thinking: Generate innovative ideas to engage and expand our influencer ecosystem, pitching new approaches to increase content creation and brand visibility.
- Contract Management: Negotiate terms with influencers and agencies, ensuring compliance and value alignment for all partnerships.
- Content Sourcing & Curation: Manage a library of influencer-generated content and clips to support broader marketing initiatives.
Requirements:
- Experience: 2-4 years in influencer marketing, ideally within tech, gaming, or social media spaces.
- Platform Knowledge: Deep familiarity with Twitch, TikTok, and YouTube, with a strong understanding of creator strategies and platform-specific trends.
- Strong Communication & Relationship Skills: Excellent interpersonal skills to build, manage, and maintain partnerships with influencers and agencies.
- Negotiation & Attention to Detail: Skilled in contract negotiations with agents and influencers, with a sharp eye for detail.
- Strategic & Analytical Thinking: Ability to analyze influencer campaign performance and use data to drive strategy adjustments.
About Us:
We offer a dynamic work environment, competitive salary, and excellent benefits package. If you're a motivated and creative individual looking to take your career to the next level, we encourage you to apply.
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