Senior Marketing Manager
hace 3 días
About the Role:
We are seeking a highly skilled Senior Marketing Manager to join our team at Bts Group. As a key member of our Sales & Marketing Practice, you will be responsible for developing and executing marketing strategies that drive business growth and success.
Key Responsibilities:
- Develop and execute marketing campaigns to create demand from clients using both inbound and outbound strategies.
- Design and execute social media strategies to create engaging content relevant to each region.
- Manage monthly calendars, results, budgeting, and alignment with partners and agencies.
- Coordinate with cross-functional teams to provide strategic direction for campaigns.
- Supervise press publications to ensure relevance to the country and location.
- Manage content localization to ensure relevance to each geography.
- Manage the website for the region, partnering with the global website team to ensure regional and local content is highlighted.
- Lead events across the region, including creation, planning, registrations, web, and follow-ups.
- Execute and measure the impact of marketing in coordination with partners.
- Collect, analyze, and report regional data for presentation and coordination through dashboards and reports.
Requirements:
- Bachelor's degree in marketing or related field.
- 3+ years of experience in B2B marketing management.
- Experience in professional services marketing highly desired.
- High levels of Spanish and English; ability to create content in both languages highly desired.
- Strong analytical skills and data-driven thinking.
- Excellent, proven written and oral communication skills; experience with copy writing, case study writing, and other collateral creation highly desired.
- Exceptional project management skills and experience.
- Ability to work independently and as part of a team.
- Comfortable and experienced in working with senior leaders and experts.
- Experience with digital marketing, social media, and web analytics.
- Experience with press and event management.
- Experience and working knowledge of Salesforce/Pardot and other marketing software desired.
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