Senior Manager, Institutional Customer Marketing, Sterile Injectables Portfolio Lead
hace 4 semanas
Pfizer is seeking a Senior Manager, Institutional Customer Marketing, Sterile Injectables Portfolio to lead the execution of marketing tactics for key generic products and the overall marketing of the US Hospital generic sterile injectables portfolio.
Key Responsibilities- Drive tactical implementation and execution of marketing strategy supporting key generic products/presentations and the overall Pfizer Hospital sterile injectables portfolio.
- Lead the development of generic sterile injectable sales tools and marketing assets, including Digital Sales Presentations (DSPs), Rep-Triggered Emails (RTEs), and more.
- Manage marketing development and approval processes and timelines, working closely with external agency partners and internal reviewers.
- Support planning and execution of Pfizer Hospital convention/congress presence, including booth development, material development and printing, representative training, logistics planning, and more.
- Manage print resource utilization and distribution to support field force needs.
- Prepare field force implementation guides and related resources to support customer-facing colleague use of marketing assets.
- Maintain and update content on Pfizer Hospital's sterile injectable website product catalog, in partnership with agency and Pfizer development partners.
- Monitor marketing tactical performance and solicit qualitative field force, customer, and other key stakeholder input on marketing materials alongside quantitative key trends to identify continuous improvement and optimization opportunities.
- In collaboration with Medical colleagues, monitor USPI label changes and ensure appropriate and compliant updates to marketing resources on an as needed basis.
- Effectively partner with Marketing and Communications colleagues to drive internal awareness and utilization of marketing assets and ensure effective customer communication regarding generic product availability and supply status.
- Undergraduate degree in marketing, business, or related area.
- 7+ years' experience in pharmaceutical marketing and/or sales.
- Experience developing marketing assets and content; website management or development experience preferred.
- Strong project management experience; track record of reliable and timely marketing planning and execution.
- Demonstrated understanding of how marketing strategy and tactics advance business results.
- Overall marketing skills including marketing strategy; customer targeting; tactical planning; marketing piece creation; digital advertising and social media; measurement and reporting.
- Experience working with agency partners preferred.
- Strong knowledge of healthcare and biopharmaceuticals industries.
- Preferred knowledge of hospital generics/sterile injectables market.
- Preferred experience supporting sales teams (knowledge of sales tools, sales cycle, customer profiles, etc.).
- Proven ability to work effectively and inclusively in teams with diverse internal and external stakeholders, including senior leaders; influence, negotiation, and stakeholder management skills.
- Excellent written and oral communications skills, including presentation/Presentation skills.
- Able to work to tight deadlines, manage multiple projects at once, and maintain professionalism under pressure.
- Proactive self-starter, and able to work independently.
- Team player.
- Entrepreneurial mindset.
This position requires permanent work authorization in the United States.
Pfizer is an E-Verify employer.
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