Senior Marketing Mix Modelling Analyst with SQL Expertise
hace 4 semanas
Job Summary
We are seeking a Senior Marketing Mix Modelling Analyst with SQL expertise to join our team. As a key member of our marketing analytics team, you will be responsible for measuring the effectiveness of our media mix and shaping our media investment strategy.
Key Responsibilities
- Develop and implement a full-funnel measurement strategy for offline and digital media channels
- Establish an incrementality framework for testable channels and plan and coordinate tests with marketing managers
- Collaborate with the Marketing Measurement and Planning Expert to improve our media optimization strategies and achieve high-level business goals with measurement constraints
- Identify the effectiveness of marketing campaigns for different business ROI drivers in various customer cohorts
Collaboration and Communication
- Establish and maintain strong working relationships with stakeholders, including marketing analysts, marketing department heads, and external partners
- Foster collaboration across different business areas to achieve strategic objectives
- Host training sessions for colleagues within and outside the team on your areas of expertise
Continuous Improvement
- Identify opportunities for process improvement and optimization of media investment planning
- Foster a test-learn-improve cycle for media effectiveness measurement
- Implement best practices and lessons learned from previous tests to enhance future initiatives
Requirements
- 4+ years of relevant work experience as a Marketing Analyst, Business Analyst, Data Analyst, or Measurement Specialist
- Bachelor/Master's degree in Information Systems, Business Informatics, Statistics, Data Science, or similar
- Very good understanding of marketing measurement, including ATL
- Hands-on experience in incrementality measurement (geo-split tests and lift studies) either as an analyst and/or in planning
- Good understanding of digital attribution (web and app)
- Strong SQL skills and a good understanding of relational databases
- Working experience with tools such as Tableau, PowerBI, Qlikview, or similar
- Know-how in Adobe Analytics, Google Analytics, or similar
- Experience in using Python for data analysis is a plus
- Experience with media mix modelling (MMM) solutions is a plus
- Fluent in English; any other European language is a plus
About zooplus SE
With more than 1,000 passionate professionals located across 10 European offices, we believe our success comes from working together and leveraging our international strengths. Expect to work in a hybrid environment, collaborating with colleagues in different locations remotely.
Our Benefits
- 20% discount in our zooplus shop
- Internal and external training
- Team events
- 28 vacation days and days off on 24th and 31st of December
- Corporate rates at a local gym chain (Body & Soul)
- Company mobile phone for work and personal use
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