Ad Operations Specialist

hace 4 semanas

Madrid, Madrid, España Smadex Slu A tiempo completo
{"h1": "Programmatic Campaign Analyst at Smadex Slu", "p": "At Smadex Slu, we are seeking a highly skilled Programmatic Campaign Analyst to join our Ad Operations team. As a key member of our team, you will be responsible for analyzing large data sets, developing tools and processes to ensure data influences decisions, and managing and monitoring programmatic campaigns performance regularly.

Your primary focus will be on applying media buying strategies to achieve clients goals in app-to-web and web-to-web campaigns, using our Smadex platform. You will work closely with our Programmatic Campaign Managers to understand each campaign's and client's KPIs to build a strong strategy.

We are looking for a candidate with a mix of business-oriented and analytical mindset, to understand the short and long term challenges the mobile advertising campaigns are facing, and use the tons of data available to get powerful insights to resolve them and create the most effective strategies and algorithms to help improve our platform.

If you have a strong analytical skills with the ability to analyze key metrics to optimize campaigns and meet client's KPIs, and a proven ability to solve data-related problems using creative thinking, we want to hear from you.

**Key Responsibilities:**

* Analyze large, complex data sets containing the behavior of millions of mobile users worldwide to address strategic and operational questions.
* Obtain insights from our campaign portfolio, in order to make decisions that will directly impact our revenue-making options.
* Develop tools and processes to ensure data influences decisions at all levels of the company.
* Manage and monitor programmatic Awareness, Direct Response and VAS campaigns performance regularly, striving to consistently refine tactics and produce exceptional results for our customers.
* Work side by side with the Account Management team to understand each campaign's and client's KPIs to build a strong strategy.
* Be in constant contact with the product and the tech team regarding how to improve the platform and how to optimize the campaigns in the most efficient way.

**Requirements:**

* 1+ year of experience in a similar role is a big plus.
* Bachelor or Master's Degree in Engineering, Business, Economics or Marketing.
* Excellent command of Microsoft Excel.
* Excellent communication skills in English both written and spoken are mandatory.
* Proven working experience in large data sets, understanding of analytic methodologies for data evaluation.
* Knowledge of digital programmatic buying is a great plus.
* Strong analytical skills with the ability to analyze key metrics to optimize campaigns and meet client's KPIs.
* Ability to adapt and adjust to regular changes in priorities and focus based on campaigns' performance.
* Proven ability to solve data-related problems using creative thinking.
* SQL/Python/R experience optional.

**What We Offer:**

* Integrate a highly motivated and young team
* Great compensation package
* Top location at the heart of Barcelona in a penthouse office with a rooftop terrace, and a fully stocked fridge
* Work from home - 2 days/week
* LinkedIn Learning
* Meal vouchers - Tickets Restaurant monthly allowance
* Monthly gym allowance to use in up to 30 DIR gyms around the city
* Monthly TGIF events
* Regular team-building events
* Fun and friendly work environment with talented marketers and engineers from over 21 countries
* And more

We are an equal opportunities employer and welcome applications from all qualified candidates.

Please note that we do NOT provide VISA sponsorship. Candidates without a legal permit to work in Spain won't be considered.

If you are passionate about data-driven marketing and want to be part of a dynamic team, please submit your application.

We look forward to hearing from you"}

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