Digital Marketing Analytics Project Lead

hace 1 semana


Barcelona, Barcelona, España Semrush A tiempo completo

About Semrush

We are a global IT company developing our own product, a platform for digital marketers. New stars are born here.

Job Description

As a Digital Marketing Analytics Project Lead at Semrush, you will manage and execute analytics projects from inception to completion, ensuring timely delivery, quality control, and alignment with business objectives. Key responsibilities include implementing Multi-Touch Attribution (MTA) systems, coordinating marketing mix modeling (MMM), and gathering data from various digital marketing channels. You will also track objectives, enhance dashboard functionalities, perform in-depth analysis of marketing campaigns, propose new measurement tracking and data visualization tools, and champion incremental testing.

Requirements

  • Technical Skills: Proficiency in analytics tools such as Google Analytics, Google Tag Manager, or similar platforms. Experience with MTA and MMM tools and methodologies. Data manipulation skills using SQL, Python, R, or other languages.
  • Soft Skills: Excellent project management skills, analytical and problem-solving skills, effective communication, ability to work with cross-functional teams, attention to detail, and commitment to quality.
  • Qualifications: Bachelor's degree in Marketing, Business, Data Science, or a related field. Master's degree preferred. At least 5 years of experience in analytics project management within a digital marketing environment.

Compensation and Benefits

The estimated salary for this position is around €85,000 per year, taking into account the location in Barcelona. Additionally, we offer a competitive benefits package, including health insurance, retirement plans, and professional development opportunities.



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