Digital Content Strategist
hace 4 semanas
As a Web Content Specialist at SEAT:CODE, you will be responsible for developing and implementing the CUPRA & SEAT Content Strategy, aligned with the company's business goals. This role requires a strong understanding of website content management, digital marketing tools, and the latest technologies. You will have ownership of the SEAT & CUPRA WEBs Content for Spain, Ireland, Andorra, and the rest of the EU5 market (UK, FR, IT, ES, DE).
Key Responsibilities
- Research, define, create, implement, and improve the CUPRA & SEAT Content Strategy.
- Validate and check if any feature requested by the markets must be developed by the Squads or if just some updates from the Operations (Content, MYCO, SEO) team are enough to deliver value and meet market expectations.
- Proactive improvements in the websites of SEAT & CUPRA for markets will be part of your daily tasks.
- Always propose suggestions (Layouts, Copies, Images, etc.) to the requests created in JIRA by our requesters.
Requirements
- Experience in Content Management, Project Management, and/or Marketing, with a continuous improvement mindset, able to provide ideas and solutions to daily challenges.
- Strong communication & negotiation skills to effectively convey unambiguous ideas, updates, or project improvements with different audiences across various departments in SEAT (Marketing, Digital, After Sales, Dealers, etc.) or SEAT:CODE (Squads, Contents, etc).
- Ability to communicate effectively in English and Spanish.
- Experience in website content management using Adobe Experience Manager (AEM) or a similar web content management system (CMS).
- Asset management within AEM (Cloud).
- Ability to use digital marketing tools and stay up to date with the latest technologies.
- Knowledge of website technical SEO best practices & KPIs.
- UX/UI expertise.
- Web performance best practice knowledge (to participate in the "Mobile Conversion Optimization Program"), Core Vitals by Google.
What We Offer
- Location: Barcelona.
- €2,200 per year in social benefits to choose from: restaurant, kindergarten, health insurance, private insurance, transportation, gym pass, cleaning services, WIFI, Holaluz contract, etc.
- €2,000 per year in training.
- Free language courses.
- Daily snacks: We promote healthy living habits with options like nuts, fresh fruit, salads, etc.
- Flexible working hours: We understand the importance of work-life balance.
- Short Fridays.
- 26 days for your vacation.
- Best technology for your needs.
- Well-located offices.
- English as the official language.
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