Programmatic Media Planner
hace 3 semanas
About the Marketing Department: The marketing team at Byd Europe drives Spain's performance and delivers results that align with business objectives. Our department works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.
The Role: Key objectives and responsibilities:
- Plan and implement digital programmatic plans and campaigns for the Spain marketing team.
- Optimize and report on all campaigns – sharing results with the wider team.
- Work with the creative team to ensure best practice creative is used.
- Assist with quarterly and annual planning of marketing budgets.
Key Results: Web traffic and leads driven by media campaigns. Increasing engagement and performance of social media campaigns. Improving brand awareness and image of BYD in Spain.
The Ideal Candidate: This role will focus on leading the planning and delivery of programmatic trading for Byd Europe. The Programmatic Specialist will deliver on planning, setup, delivery of programmatic media campaigns, including optimization and leading on trading. The role will include planning campaigns, delivering media plans, strategic recommendations, and identifying innovation opportunities.
Requirements: University Degree in Marketing, Sales, or commercial disciplines. Effective and fluent communicator in English & Spanish. Excellent Microsoft Office skills. Experience in programmatic media planning and execution of 360 campaigns. Understanding of the media market and key media owners & DSPs, including YouTube, Quantcast, The Trade Desk. Knowledge of the current digital media landscape and ability to optimize performance campaigns – particularly cookieless campaigns.
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