Programmatic Display and Video Expert

hace 1 mes


Madrid, Madrid, España Byd Europe A tiempo completo

About the Role:

As a Programmatic Display and Video Specialist at BYD Europe, you will be responsible for leading the planning and delivery of programmatic trading for our Spanish market. This role will involve planning and executing digital programmatic plans and campaigns, optimizing and reporting on campaign results, and working with the creative team to ensure best practice creative is used.

Key Objectives and Responsibilities:

• Plan and implement digital programmatic plans and campaigns for the Spanish marketing team
• Optimize and report on all campaigns, sharing results with the wider team
• Work with the creative team to ensure best practice creative is used
• Assist with quarterly and annual planning of marketing budgets

Key Results:

• Web traffic and leads driven by media campaigns
• Increasing engagement and performance of social media campaigns
• Improving brand awareness and image of BYD in Spain

The Person:

This role requires a university degree in marketing, sales, or commercial disciplines, as well as effective and fluent communication in English and Spanish. The ideal candidate will have experience in programmatic media planning and execution of 360 campaigns, as well as knowledge of current digital media landscape and ability to optimize performance campaigns. Additionally, the candidate should have excellent communications and interpersonal skills, be able to prioritize and work proactively with efficient time management skills, and be resilient and open-minded.

We Offer:

• Performance and experience-based competitive remuneration
• Department and company-wide teambuilding events
• An exciting opportunity to be part of the European transition to Zero Emissions transportation and de-carbonization of the economy

About BYD Europe:

BYD Europe is the first overseas subsidiary of BYD group, and our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems, and other new energy products, as well as related after-sales services. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.



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