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Marketing Communications Specialist

hace 2 meses

Barcelona, Barcelona, España Werfen A tiempo completo

**Job Overview**

Werfen is seeking a highly skilled Marketing Communications Specialist to join our team in Barcelona, Spain. As a key member of our marketing department, you will be responsible for developing and implementing communication strategies that effectively inform, educate, and engage targeted audiences.

**Key Responsibilities:**

  • Develop and implement communication tactics that effectively inform, educate, and engage targeted audiences.
  • Create and execute LinkedIn strategies and creative campaigns specific to the Spanish and Portuguese markets.
  • Work with the HR and Marketing teams to coordinate and execute internal and external communication initiatives and events.
  • Develop and explore innovative projects that align with Werfen's purpose and strategic objectives, ensuring they resonate with the Iberian audience.
  • Maintain and improve employee engagement through authentic and creative campaigns that promote a positive workplace culture.
  • Collaborate with the global communications team to execute key global initiatives in Spain and Portugal.
  • Support all aspects of planning and organizing congresses and events, including logistical arrangements, coordination of materials, and on-site execution.
  • Ensure all event-related materials are adequately followed up, from creation to distribution, ensuring alignment with the overall communication strategy.
  • Manage the end-to-end process of events, ensuring they align with global and local objectives.
  • Develop and customize HubSpot solutions to automate marketing and communication processes, such as managing lists, workflows, and campaigns.
  • Coordinate communications for various business unit initiatives, ensuring consistency and alignment with Werfen's strategic goals.

**Requirements:**

  • Bachelor's degree in marketing, business, communications, or a related discipline.
  • Minimum of 5 years of work experience in a communication or events department or division within the healthcare sector.
  • Strong verbal and written communication skills with the ability to craft clear, compelling, and persuasive messages for various communication channels.
  • Proficient in video production, including shooting, editing, and post-production, using tools like Adobe Premiere Pro or similar.