Marketing Automation Platform Developer

hace 2 días


Barcelona, Barcelona, España Grifols A tiempo completo

Company Overview: Grifols is a global healthcare company with over 110 years of experience in improving the health and well-being of people around the world. Our mission is to lead one of the world's largest pharmaceutical companies, working to enhance the lives of millions of people.

Salary: The estimated annual salary for this position is €80,000, taking into account the location in Sant Cugat del Vallès, Spain, and the level of expertise required.

Job Description:

We are seeking a skilled Marketing Automation Specialist to join our Plasma Procurement Marketing Team. As a key member of the team, you will be responsible for crafting email campaigns, unique sends, and leveraging Salesforce Marketing Cloud and other platforms to enhance the Donor journey/experience.

The ideal candidate will bring extensive experience with developing, overseeing, and improving the Salesforce Marketing Cloud platform, particularly in executing various journeys, monitoring their success, and advising on possible advancements. You will align your work with strategic business objectives, cooperate with Business and IT, and develop delivery mechanisms to meet marketing objectives.

Key Responsibilities:

  • Hands-on development of journeys on Marketing Cloud (Emails, SMS, WhatsApp, Push Notifications)
  • Audience creation
  • Collaboration in setting up and maintaining a comprehensive Salesforce Marketing Cloud infrastructure
  • Involvement in technical processes within the Salesforce Marketing Cloud ecosystem
  • Overseeing vendors to ensure capability delivery and campaign execution using agile methods in SFMC
  • Offering insights into evolving market technologies and trends within the marketing technology domain
  • Documenting processes meticulously and tracking advancements
  • Working collaboratively to construct metrics reports using Salesforce data
  • Refining email marketing strategies through consistent A/B testing, segmentation, and customization to bolster engagement and conversions
  • Contributing to a robust and scalable marketing automation framework that integrates seamlessly with disparate systems and platforms

Required Skills and Qualifications:

  • Bachelor's degree in Information Technology or comparable practical experience
  • A minimum of five years' direct involvement with IT/marketing resources
  • Established history with Salesforce Marketing Cloud functions
  • Knowledge of digital omnichannel approaches supporting marketing and sales entities
  • Proficiency with SQL and AMPscript languages
  • Familiarity with analytical tools used for gauging and reporting on marketing campaign performance
  • Experience with agile practices
  • History of collaboration with dispersed team members
  • Background in navigating a complex, multi-discipline, collaborative matrix organization
  • Proficient English communication skills, both verbal and written
  • Previous exposure to industries such as pharmaceuticals or biotechnology
  • Certification in Salesforce
  • Strong capabilities in business analysis, problem resolution, and follow-up
  • Expertise in handling numerous projects simultaneously and meeting strict deadlines
  • Experience in working with international teams

Benefits:

  • Flexible schedule: Monday-Thursday 7-10 to 16-19h and Friday 8-15h
  • Benefits package
  • Contract of Employment: Permanent position
  • Flexibility for U Program: 2 days remote working


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