Senior Digital Marketing Specialist for Local Market Expansion

hace 3 semanas


Barcelona, Barcelona, España Blu Selection A tiempo completo
Key Responsibilities

The successful candidate will be responsible for developing and executing local digital marketing strategies within Spain, ensuring seamless execution of digital marketing projects and driving business growth through lead generation.

Main Tasks:

  • Roll out central digital marketing strategies while tailoring them to fit local needs
  • Execute local digital marketing initiatives, ensuring they align with the global strategy and work in harmony with other markets
  • Identify and pursue innovative lead generation opportunities to drive business growth
  • Oversee and update content within the CMS to boost website traffic and improve conversion rates
  • Contribute to content briefings for specific market segments to ensure targeted and effective communication
  • Conduct website analysis, performance monitoring, and KPI reporting, utilizing tools such as PowerBI and GA4 for potential assessments
  • Track digital performance against KPIs, produce reports, and make necessary adjustments to achieve targets
  • Design, execute, and evaluate impactful digital marketing campaigns—such as newsletters, email marketing, and landing pages—to drive online B2B sales and engagement
  • Perform data analysis and extract actionable insights using a range of analytics tools
  • Work closely with internal teams and external partners to ensure the smooth execution of digital marketing projects
Requirements

To succeed in this role, you will need:

  • A Bachelor's degree in Marketing or a relevant field
  • A minimum of 2 years of Digital Marketing experience
  • A native/bilingual level of Spanish and a professional proficiency level of English
  • Proficiency in French is preferred but not required


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