Digital Marketing Specialist for Local Strategies

hace 3 semanas


Barcelona, Barcelona, España Blu Selection A tiempo completo

Key Responsibilities:

As a Digital Marketing Specialist, you will be responsible for developing and executing local digital marketing strategies in Spain. Your primary goal will be to tailor global strategies to fit local needs, ensuring seamless execution and alignment with other markets.

Key Performance Indicators:

  • Roll out central digital marketing strategies while adapting them to local requirements.
  • Execute local digital marketing initiatives, ensuring they align with the global strategy and work in harmony with other markets.
  • Identify and pursue innovative lead generation opportunities to drive business growth.
  • Oversee and update content within the CMS to boost website traffic and improve conversion rates.
  • Contribute to content briefings for specific market segments to ensure targeted and effective communication.
  • Conduct website analysis, performance monitoring, and KPI reporting, utilizing tools such as PowerBI and GA4 for potential assessments.
  • Track digital performance against KPIs, produce reports, and make necessary adjustments to achieve targets.
  • Design, execute, and evaluate impactful digital marketing campaigns—such as newsletters, email marketing, and landing pages—to drive online B2B sales and engagement.
  • Perform data analysis and extract actionable insights using a range of analytics tools.
  • Work closely with internal teams and external partners to ensure the smooth execution of digital marketing projects.
  • Develop and execute marketing campaigns, incorporating process optimization to enhance customer loyalty.
  • Develop and refine email campaigns to enhance customer engagement and drive lead generation.
  • Expand the B2B online shop quota through the implementation of effective digital strategies.
  • Understand the requirements, goals, and challenges of our customer groups to tailor marketing efforts for maximum impact.
  • Monitor market trends and incorporate relevant insights into marketing strategies.


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