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Digital Marketing Strategist for Local Markets
hace 2 meses
Job Description:
We are seeking a Digital Marketing Specialist to join our team in Spain. As a key member of our marketing team, you will be responsible for developing and executing local digital marketing strategies that drive business growth.
Responsibilities:
- Roll out central digital marketing strategies while tailoring them to fit local needs.
- Execute local digital marketing initiatives, ensuring they align with the global strategy and work in harmony with other markets.
- Identify and pursue innovative lead generation opportunities to drive business growth.
- Oversee and update content within the CMS to boost website traffic and improve conversion rates.
- Contribute to content briefings for specific market segments to ensure targeted and effective communication.
- Conduct website analysis, performance monitoring, and KPI reporting, utilizing tools such as PowerBI and GA4 for potential assessments.
- Track digital performance against KPIs, produce reports, and make necessary adjustments to achieve targets.
- Design, execute, and evaluate impactful digital marketing campaigns—such as newsletters, email marketing, and landing pages—to drive online B2B sales and engagement.
- Perform data analysis and extract actionable insights using a range of analytics tools.
- Work closely with internal teams and external partners to ensure the smooth execution of digital marketing projects.
- Develop and execute marketing campaigns, incorporating process optimization to enhance customer loyalty.
- Expand the B2B online shop quota through the implementation of effective digital strategies.
Requirements:
- Bachelor's degree in Marketing or relevant field.
- Minimum 2 years of Digital Marketing experience.
- Native/bilingual level of Spanish and professional proficiency level of English. Proficiency in French is preferred but not required.
- Strong analytical skills with attention to detail.
- Experience in the Spanish local market.
- Ability to work independently.
Salary and Benefits:
The estimated salary for this position is €40,000 - €60,000 per year, depending on experience. We offer a permanent contract, remote/hybrid work flexibility, and an international environment context.
