Market Research Analyst Lead
hace 3 semanas
The Market Research Analyst Lead will play a critical role in driving business growth by delivering high-quality market analytics and research. This position will collaborate with cross-functional teams to develop and implement research strategies, leveraging qualitative and quantitative research methods to inform key business decisions.
Key Responsibilities:- Collaborate with value streams and verticals to deliver and validate market analytics and research in a consistent process.
- Develop and recommend research approaches strategically applying primary research tactics such as qualitative and quantitative research.
- Work with product development to guide branding decisions based on working knowledge of products and branding principles for med-tech.
- Bring research to life by storytelling, leading key insights into discussions and strategy.
- Manage multiple vendors, timelines, and execute research across key clusters globally.
- Serve as a central contact for all market research needs, supporting campaigns, new product development, and sales base research.
- Set professional standards and ensure compliance with guidelines & rules in implementing.
- Archive and manage acquired and collected data material.
- Support development of market research (Primary research) function, serving as a subject matter expert for all verticals (Home, In-center, Critical Care, and commercial).
- Partner across the CE (med-tech), CBS organizations, and collaborate with Care delivery where results and expertise can be shared.
- Lead, execute, and manage research projects, with an eye towards driving the business forward and enabling organizations to make key strategic decisions.
- Test, develop, and apply new market research approaches and methods.
- Drive insight-driven decision using a
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