Digital Marketing Strategist

hace 2 semanas


Madrid, Madrid, España Careers A tiempo completo

About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at EyeCarePro. In this role, you will be responsible for developing and implementing comprehensive web strategies to enhance user experience and drive overall digital performance.

Key Responsibilities:

  • Web Strategy Development: Lead the creation and execution of web strategies, including website redesigns, optimization efforts, and A/B testing to improve user experience and increase conversion rates.
  • User Experience (UX) Optimization: Oversee and improve user experience by implementing UX best practices, wireframing, and collaborating with designers and developers for user-centric design.
  • Data-Driven Decision Making: Utilize web analytics, heatmaps, and user testing data to identify areas for improvement and optimize web performance, refining strategies for better user engagement and conversion.
  • SEO and Content Strategy Alignment: Collaborate with SEO and content teams to align web strategies with organic search goals, optimizing site structure, content layout, and navigation for improved performance.
  • Conversion Rate Optimization (CRO): Lead initiatives to increase website conversion rates through A/B testing, multivariate testing, and personalization strategies, while analyzing conversion funnels and optimizing pages for better user retention.
  • Web Performance and Technical Optimization: Ensure the website's technical health by optimizing speed, mobile usability, and search engine crawlability, working with developers to address issues related to Core Web Vitals and technical SEO.
  • Project Management and Execution: Manage the execution of web strategy projects, working cross-functionally with design, development, content, and marketing teams to ensure timely and within-scope delivery.
  • Client and Stakeholder Management: Serve as the main point of contact for web-related projects, ensuring alignment between business goals and web strategy. Present strategic insights and performance reports to senior leadership and clients.
  • Web Governance and Compliance: Ensure all web strategies and updates comply with best practices, including accessibility (WCAG), privacy regulations (GDPR, CCPA), and overall web governance.

Requirements:

To be successful in this role, you should have 5-7 years of experience in web strategy or digital marketing, with a proven track record of improving user experience and conversion rates. You should also possess strong analytical skills, exceptional verbal and written communication skills, problem-solving ability, and adaptability.

Benefits:

As a full-time employee at EyeCarePro, you can expect competitive compensation, opportunities for professional growth, and the chance to work with a talented team dedicated to excellence in digital marketing.

Salary: $80,000 - $110,000 per year, depending on experience.



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