Head of Brand and Communications

hace 2 semanas

Zaragoza, Zaragoza, España Lastminute A tiempo completo
About Lastminute.com

Lastminute.com is the European Travel Tech leader in Dynamic Holiday Packages, operating a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost, and Hotelscan. Our mission is to lead the travel industry by leveraging technology to simplify, personalise, and enhance our customers' travel experience.

Job Description

We are seeking a strategic thinker with a passion for storytelling and a proven track record of leveraging data to drive brand success. As a key member of our team, you will be responsible for developing and executing comprehensive multi-channel brand campaigns that drive brand awareness and consideration.

Key Responsibilities:
  • Brand Strategy: Utilise your data-savvy skills to analyse complex data points and translate them into clear, actionable brand strategies that drive business growth.
  • Crafting Compelling Narratives: Develop compelling narratives that effectively communicate our brand message and values, linking complex data points into clean, simple, and presentable formats to engage our target audience and drive brand affinity.
  • Brand & PR Management: Lead the development and execution of comprehensive multi-channel brand campaigns, from concept creation to activation, to drive brand awareness and consideration.
  • Reactive Marketing: Demonstrate a deep understanding of reactive marketing principles and leverage them to capitalise on key consumer moments, ensuring our brand remains relevant and resonates with our target audience.

We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

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