Senior CRM Product Manager
hace 4 semanas
Are you a seasoned professional looking to boost your career in a dynamic and entrepreneurial environment? We're seeking a talented Senior CRM Product Manager to join our team at Infosys.
This role offers a unique opportunity to contribute towards defining and leading CRM transformations for our clients. You will positively influence the perception that consumers, customers, partners, and wholesalers have while interacting with the retailer across digital touch-points.
Key responsibilities include partnering with markets to co-create product strategy, driving product roadmaps, measuring success, and implementing improvements derived from learnings. You will also be responsible for managing and reporting on the evolution of products within the CRM area, as well as automating marketing tasks such as email campaigns, social media posting, and lead nurturing.
In addition, you will manage dependencies and integrations with other digital functions, and partner with the IT organization to deliver product increments and define requirements and user stories.
- 8+ years of professional experience in a multi-national business environment
- Hands-on experience with CRM/marketing experience management
- Experience with functions such as segmentation and targeting, campaign management, automated email marketing, social media management, customer journey mapping, and CRM integration
- Experience in Salesforce Marketing Cloud
- Analytic mindset with a passion for providing insights into campaign performance, customer behavior, and ROI
- Experience in working with stakeholders and experts at various organizational levels
- Team player with high resilience and a solution-oriented attitude
- Self-starter with proven experience in delivering consumer-related capabilities together with IT and vendor teams
- Experience with agile/SCRUM methodologies
- Good interpersonal and communication skills (written and verbal) and storytelling skills
- Fluent in English
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