Digital Banking CRM Manager
hace 3 semanas
Drive Customer Engagement and Activation for Digital Banking Products
Western Union is seeking a skilled Digital Banking CRM Manager to join our team. As a key member of our Digital Banking Go-to-Market team, you will be responsible for planning, implementing, and achieving the activation and engagement targets for our digital banking product in Europe.
Key Responsibilities:
- Design, schedule, and manage email and in-app messaging campaigns to engage customers across different stages of the lifecycle.
- Collaborate with cross-functional teams, including Digital Banking leadership, Data, Product and Technology, Operations, Legal, and third-party vendors, to ensure the success of each campaign.
- Partner with the Product team to build effective campaigns that create awareness for new features and use cases.
- Coordinate with Operations and Customer Care to address and resolve key customer pain points using standardized communications.
- Develop and manage target audience groups, ensuring successful execution and timely delivery of campaigns across all channels.
Requirements:
- Bachelor's degree or equivalent experience.
- Proven expertise in managing CRM processes across Europe from start to finish, with a strong understanding of email marketing automation and campaign design.
- Experience developing customer segments, targeting message audiences, and using customer insights to prioritize campaigns.
- Hands-on experience configuring complex customer journeys that don't always follow a linear path.
- Familiarity with personalization techniques and A/B testing for campaign optimization.
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