Business Analytics Specialist
hace 2 semanas
About the Role
We are seeking a highly skilled Business Analyst III to support our Customer Retention Marketing and Blog programs. This analyst will act as a trusted thought partner to marketing stakeholders, focusing on overhauling data infrastructure, driving measurable outcomes, optimizing brand content strategy, and scaling cross-sell programs across multiple customer engagement channels.
Key Responsibilities
- Build the lifecycle data infrastructure from the ground up, defining measurement strategies and facilitating expansion into push notifications and paid reactivation campaigns.
- Partner with the global brand team to optimize brand content across email, blog, and organic channels.
- Own cross-sell analytical functions for email and blog programs, growing the reach of our brand voice to new target audiences.
- Influence global strategy by crafting and refining key performance indicators that measure business health.
Requirements
- At least 4 years of experience working cross-functionally with complex datasets to support organizational decision making.
- Fluency in SQL and experience reviewing code produced by other analysts and data scientists.
- Hands-on experience running A/B tests and expertise in statistical analysis.
- Familiarity with programming in Python or R and excellent verbal and written communication skills.
Benefits
- Competitive compensation and long-term incentive plan.
- Permanent contract, pension plan, and generous PTO allowance.
- Hybrid schedule, private health insurance, and discounted gym membership.
- Bring your dog to work and enjoy unlimited puppy time.
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