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Performance Marketing Analytics Project Lead
hace 1 mes
At Preply, we are committed to unlocking the human potential through learning. Our mission is to empower learners and tutors from around the world to create live language classes with AI-powered tools and learning materials.
We are seeking a highly skilled Performance Marketing Analytics Project Lead to join our Paid Marketing team. As a key member of our team, you will be responsible for leading strategic marketing projects and optimizing our marketing performance to drive growth.
Key Responsibilities:
- Develop and execute the marketing business plan, working closely with key stakeholders to ensure alignment and clarity.
- Monitor and analyze the performance of each marketing channel, providing regular updates and making recommendations to the team.
- Track competitor activity and key industry trends, serving as the main point of contact with partners like Similarweb.
- Participate in regular business reviews, contributing to data preparation and presentations.
Requirements:
- At least 7 years of experience in marketing and analytics, with a minimum of 3 years of experience directly managing marketing campaigns.
- Strong leadership and project management skills.
- Experience with budget planning and financial forecasting preferred.
- Excellent communication and presentation skills in English, both verbal and written.
Why Preply?
- Open, collaborative, dynamic, and diverse culture.
- Generous monthly allowance for lessons on Preply.
- Learning & Development budget, including time off for self-development.
- Competitive financial package with equity, leave allowance, and health insurance.
- Access to free mental health support platforms.
Our Principles:
- Care to change the world - We are passionate about our work and care deeply about its impact to be life-changing.
- We do it for learners - For both Preply and tutors, learners are why we do what we do.
- Every day we focus on empowering tutors to deliver an exceptional learning experience.
- Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
- Now is the time - In a fast-paced world, it matters how quickly we act.
- Disciplined execution - What makes us disciplined is the excellence in our execution.
- Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
- Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point.
- Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion.
- Challenge, disagree, and commit - We value open and candid communication, even when we don't fully agree.
- One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions.
Diversity, Equity, and Inclusion:
Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. We value different opinions and viewpoints as key ingredients in our success as a multicultural Ed-Tech company.
We consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status.
