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Digital Media Manager
hace 2 meses
Welcome to Welocalize, a digital performance marketing agency that offers a unique combination of strategic global services. Our company is organized as an agile framework, allowing us to provide our customers with a wide range of career opportunities, training, and flexibility. We celebrate diversity and difference, and our remote-first structure enables us to work with clients from all over the world.
Job DescriptionWe are seeking a highly skilled Digital Media Manager to join our growing activation team at Welocalize. As a Digital Media Manager, you will play a key role in driving growth for a portfolio of local and global brands. Your primary focus will be on performance and strategic implementation across Search and other digital channels.
Main Responsibilities- Manage a client portfolio of paid media campaigns across Search and other digital platforms
- Proactively build internal relationships and communicate technical subjects effectively
- Mentor and tutor junior members of the team, providing technical training on ad platforms
- Ensure campaigns deliver against customer objectives while providing analysis and recommendations to improve performance
- Support senior team members with strategy development
- Proactive reporting and analysis of data, and quality assurance of Paid Media Specialists
- Define optimisation strategies for customers
- Own the day-to-day delivery of paid media work against customer objectives
- Work towards becoming a trusted advisor to clients through the communication of day-to-day performance management and strategies for short-term performance improvement
- Understand and be able to explain best practice set-up requirements for relevant paid media platforms and influence best practice sharing
- Have an understanding and interest in working across both international and B2B-focused clients
- Bring ideas and knowledge to the agency on how we can grow and improve our offerings and work for clients
- Lead meetings and communication around day-to-day delivery for clients
- Demonstrate commercial awareness, or project management skills
- Confidently build campaigns, optimise and deliver meaningful insights for clients
- A minimum of 2-4 years of experience in a role using Google Ads, Microsoft Ads
- Demonstrate implementation of multi-channel media strategies, advising on the right balance between Search and other media
- Able to demonstrate proficiency at customer management and delivery/optimisation/analysis/reporting across platforms
- Stakeholder management skills
- Enjoy educating clients about all things Search
- Good negotiating skills paired with the ability to dive deep into performance reporting
- Knowledge of account-based marketing (ABM) targeting tactics
- Experience in managing monthly budgets exceeding £30k for multi-channel international campaigns
- Knowledge & experience of performance analysis, forecasting & creating high-level & in-depth reports
- LinkedIn campaign management is a nice-to-have
- Experience working with & advising on the implementation of tagging & tracking
- Drives successful results for themselves and for their team members on their customers
