Senior Brand Manager

hace 3 semanas

RivasVaciamadrid, Madrid, España Deoleo A tiempo completo

About Deoleo:

We are a leading olive oil company with a rich history and a commitment to quality and sustainability. Our mission is to make Mediterranean goodness available to all, and we're looking for a talented individual to join our Marketing Department as Senior Brand Manager for Carbonell Spain in Rivas, Madrid.

As Senior Brand Manager, you will be responsible for leading the definition of the brand's strategic agenda for the country, as well as the execution of all the initiatives of the marketing plan, reporting to the Marketing Director of the Business Unit.

You will have a key role in all the brand building initiatives, leading communication strategy for Spain and closely collaborating with the Carbonell Brand Coalition in terms of innovation, packaging changes, sustainability projects, etc. You will also be responsible for all in-market execution initiatives.

Main activities and responsibilities:

  • Definition of the 3-year strategic brand plan, including the definition of objectives and the main levers of the marketing mix.
  • Management of the brand's P&L, with responsibility for the achievement of volume and gross margin targets.
  • Definition and execution of the brand's communication strategy, both in the long and short term, and develop all assets needed to bring the strategy to life.
  • Development of innovation projects aligned with the strategic plan, in collaboration with all related departments (global innovation, global marketing, quality, regulatory).
  • Analysis and monitoring of brand performance at consumer and internal sales level, as well as the evolution of the main competitors.
  • Ability to work on a GLOCAL model of responsibility, hand in hand with Global Marketing and Carbonell Brand Coalition teams.
  • Constant collaboration with the Trade Marketing and Commercial team to ensure the achievement of commercial and point of sale objectives.
  • Development of packaging projects and label design aligned with global guidelines.
  • Definition and coordination of digital campaigns, in collaboration with the Digital team.
  • Communication and management with the pool of external agencies and related departments.

You will need some experience and knowledge to match with the role:

  • University degree, with an emphasis on business.
  • 7+ years' experience in a FMCG position with responsibility for brand building and managing the brand's P&L.
  • Demonstrable experience working with all levers of the marketing mix.
  • Proactive attitude to lead transversal projects in the organization, with a focus on results based on the objectives and timings set.
  • Excellent analytical skills, supported by a good knowledge of market analysis tools (Nielsen, Kantar...).
  • Excellent communication and influencing skills when presenting projects to senior levels of the organization or external stakeholders.
  • Excellent interpersonal skills. Team Player with a positive 'can do' attitude.
  • Proficient in Microsoft Office environment.
  • High level of Spanish and English (C1/ C2), both written and spoken.

Our DEOLEO 'Live Green' benefits will include:

  • DEOLEO Welcome basket, with some of our key products & brands (Carapelli, Bertolli, Carbonell, Hojiblanca, and others).
  • Flexible working (6 days/month).
  • DEOLEO Live Green tour with specific focus on bringing life our end-to-end processes (from harvest to bottle).

Be part of DEOLEO Team and you will find:

  • Leadership: We lead the way and empower everyone to get job done no matter position or level in DEOLEO.
  • Diversity: We work in a place where everyone can fit-in, embracing everyone contribution.
  • Sustainability: We act in the best interest of Olive Oil sustainable future.
  • Resilience: We can adapt and react with speed without losing focus on the results.

We are committed to providing equal opportunities to talent from all backgrounds. At DEOLEO we believe that diversity adds incredible value to our teams, our products, and our culture. And therefore, DIVERSITY is one of our key values. We know that the best ideas and solutions come by bringing together people from all over the world and by fostering a culture of inclusion where everyone feels heard and has the chance to make a real impact. Ready to have a look into what's going on in DEOLEO? Síguenos en LinkedIn(Deoleo), Instagram(Carbonell)

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