Digital Marketing Strategy Lead
hace 3 días
We are seeking an experienced Digital Marketing Manager to lead our performance marketing strategy and team in Sevilla, Spain. This role requires a proven track record of driving revenue growth, user acquisition, and brand awareness across multiple digital channels.
Key Responsibilities- Create and execute a comprehensive performance marketing strategy using SEO, SEA, CRM, and other digital channels.
- Manage budgets across all digital channels to optimize return on investment (ROI) and efficiency.
- Leverage external suppliers and vendors to support strategy effectiveness.
- Lead and develop a team of digital marketing specialists, focusing on skill development and growth.
- Collaborate with cross-functional teams, including Tech and Product, to deliver projects and drive business results.
- Analyze key traffic KPIs and identify opportunities for improvement through paid, organic, and owned media channels.
- Stay up-to-date with the latest performance marketing trends, technologies, and best practices.
Admiral Seguros is a leading insurance company within the Admiral Group Plc, with over 30 years of experience and a presence in several countries. We have a strong culture that values employee happiness and well-being, which positively impacts our customers.
Requirements- Degree in Marketing or a related field.
- 3+ years of experience in digital marketing leadership roles.
- 5+ years of experience in the insurance industry or e-commerce.
- Proven track record of managing SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
- Strong analytical and data-driven thinking skills.
- Excellent communication skills, particularly with C-level executives.
- Knowledge of website analytics tools, such as Google Analytics.
We offer a competitive salary ranging from €60,000 to €80,000 per year, depending on experience, plus additional benefits and bonuses. Our office is located in Sevilla, and we value flexibility and work-life balance.
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