Consumer Market Leader

hace 1 mes

Barcelona, Barcelona, España Pelican A tiempo completo

About the Role

The Consumer Market Leader will be responsible for driving sales growth in the omnichannel consumer markets, developing a leading position in the wider EMEAI region. This role will leverage both the heritage portfolio and brand recognition as well as the burgeoning product ranges to create a compelling sales strategy.

Key Responsibilities

  • Develop and implement an omnichannel sales strategy to jump start Pelican's presence in the Consumer space.
  • Develop direct relationships at key levels throughout the relevant channels (distributors and retailers alike), developing & communicating the strategy and creating support for Pelican products within these channels.
  • Identify heritage products that can be phased into collections to augment the value of the dedicated consumer portfolio and increase the attractiveness of the offering.
  • Work alongside the EMEAI D2C manager to develop a compelling online sales strategy leveraging the existing direct online sales platform as well as the appropriate marketplaces (Amazon etc).
  • In conjunction with the marketing teams worldwide creates and implements plans to increase brand presence, market share and sales growth across all channels.
  • Develop and maintain coherent price structures to reflect the product positioning in different markets, taking onboard global price directives.
  • Act as the voice of EMEAI vis a vis the global product team (product management and engineering alike) to drive visibility on upcoming market opportunities.
  • Work alongside the product group to conceive and drive the product strategy to capture these upcoming opportunities.
  • Work closely with marketing and product management to fine tune the product range (products & packaging) to maximize its appeal in the various EMEA markets.
  • Evaluate and coordinate efforts with local teams when appropriate to optimize the existing commercial channels.
  • Coordinate communication of new products or product changes ensuring proper product and ordering data, product awareness and product stock availability.
  • Collect & analyze data and develop action plans to increase sales within channel.
  • Monitor on a continual basis (weekly) sales data.
  • Communicate trends and issues pertaining to sales / marketing initiatives.

Requirements

  • Suitable university degree.
  • Previous sales experience with relevant Consumer channels (7 to 10 years).
  • Territory or Channel Management Experience with demonstrated consecutive year-on-year sales growth.
  • Demonstrated ability to create and execute effective sales strategy.
  • Proficient in spreadsheet, word-processing, Salesforce and Presentation Software.
  • Creative thinker with ability to overcome obstacles, identify opportunities and create new approaches within market.
  • Must be adaptable and be able to consistently deal with ever-changing conditions.
  • Demonstrated problem solving and negotiation skills.
  • Strong people management skills.
  • Valid driver's license in the EU is required.
  • Travel required to adequately execute strategy with assigned accounts.

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