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Head of Product Marketing
hace 2 meses
We are seeking a highly skilled Head of Product Marketing to join our team at Preply. As a key member of our growth team, you will be responsible for ensuring the growth of our Business solution, ensuring that our Product resonates with a well-identified target audience across our core geographies.
Key Responsibilities- Identify and Prioritize Target Segments: Collaborate with our Data and SDR/Sales/Account management teams to iterate on Ideal Customer Profiles (ICP) and prioritize target segments and geographies.
- Craft Compelling Positioning and Messaging: Develop clear and resonant positioning and messaging that addresses the needs of our target customers.
- Create Sales Enablement Content: Produce high-quality sales enablement materials, including pitch decks, battlecards, case studies, best practice articles, email sequences, scripts, and more.
- Align Stakeholders: Ensure that our product evolves toward what resonates with our customers, including Product, Supply (our tutors), and Methodology teams.
- Analyze and Iterate: Capture insights on why leads are not converting and leverage this information to refine ICP and Buyer Persona definition.
- Stay Competitive: Keep abreast of developments in the language learning industry and B2B SaaS best practices to ensure Preply remains competitive in the market.
- A proven track record of 5+ years of SaaS product marketing, sales, or sales enablement experience, preferably in series B/C companies.
- Proficiency in collaborating with data and sales teams to define and iterate Ideal Customer Profiles (ICPs).
- Experience aligning with mature Product teams to ensure product evolution aligns with customer needs.
- Experience partnering with the sales team, reviewing performance metrics, discussing challenges, and developing strategies to enhance sales effectiveness.
- Excellent written and verbal communication skills to convey positioning, messaging, and sales content effectively.
- Team management experience.
Preply is a dynamic and diverse company that is passionate about unlocking human potential through learning. We believe in creating a culture that is open, collaborative, and inclusive, where everyone can thrive. We offer a competitive financial package, equity, leave allowance, and health insurance, as well as a generous monthly allowance for lessons on Preply, a Learning and Development budget, and time off for self-development.
