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Market Research Strategist in Med-Tech
hace 1 mes
**Job Summary:**
We are seeking an experienced Market Research Strategist to join our team at Ch01 Che Fresenius Medical Care (Schweiz) Ag. This is a unique opportunity to drive business growth and strategic decision-making through data-driven insights.
**About the Role:
This is a full-time position based in one of our European locations: CREMONA, Cremona, Italy; s-Hertogenbosch, Netherlands; GBR Huthwaite - Office; Tres Cantos, Madrid, Spain. We offer a competitive salary range of €70,000 - €100,000 per annum, depending on experience.
The successful candidate will have 3-5+ years' experience working in Consumer Insights, Customer Experience Analytics or related field in a multi-channel and/or matrixed organization. A Master's Degree in Marketing, Business Administration, Economics, Statistics, or other relevant subjects is required.
**Responsibilities:**
- Collaborate with CE value streams and verticals to deliver and validate market analytics and research in a consistent process.
- Define and recommend approach for research strategically applying all primary research tactics such as Qualitative research (concepts, ethnographic and group research) and Quantitative research (Conjoint, max diffs, pricing, and surveys).
- Work with product development and guide branding decisions based on working knowledge of the products business and branding principles for Med-tech.
- Bring research to life by storytelling, and lead key insights into discussions and strategy.
- Manage multiple vendors, timelines, and execute research across key clusters (globally).
- Serve as a central contact for all market research needs, supporting campaigns, new product development, and sales base research.
- Set professional standards and ensure compliance with guidelines & rules in implementing.
- Archive and manage the acquired and collected data material.
**Deliverables:**
- Support development of market research (Primary research) function, serving as a subject matter expert for all verticals (Home, In-center, Critical Care and commercial).
- Partner across the CE (med-tech), CBS organizations and collaborate with Care delivery where results and expertise can be shared.
- Lead, execute, and manage research projects, with an eye towards driving the business forward and enabling organizations to make key strategic decisions.
- Test, develop, and, if necessary, apply new market research approaches and methods.
- Drive insight-driven decision using 'so what' mindset, in explaining research results and providing clear guidelines on recommendations.
- Execute and serve as a VOC expert, including survey creation, design, and execution to derive insights.
**Qualifications:**
- Master's Degree in Marketing, Business Administration, Economics, Statistics, or other relevant subjects.
- 3-5+ years' experience working in Consumer Insights, Customer Experience Analytics or related field in a multi-channel and/or matrixed organization.
- Well-rounded experience with various research tools and methodologies.
- Knowledge of statistical tools and methods like correlation, regression, and multi-variate analysis.
- Advanced data mining and visualization skills; experience with Tableau or similar.
- Experience working with large data sets originating from multiple sources.
