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Product Marketing Manager

hace 2 meses


La Coruña, La Coruña, España Alice A tiempo completo
About the Role

We are seeking a highly skilled Product Marketing Manager to join our team at Alice, a leading provider of biometric identity verification solutions. As a Product Marketing Manager, you will play a pivotal role in promoting and selling our solutions to customers, working closely with sales and product departments to ensure alignment on product strategy and messaging.

Key Responsibilities
  • Develop a clear and compelling product positioning that sets our identity verification solution apart from competitors.
  • Craft messaging and value propositions that resonate with B2B customers, highlighting the unique benefits of our solution.
  • Work closely with cross-functional teams to ensure alignment on product strategy and messaging.
  • Provide the sales team with the tools needed to effectively sell our solution to B2B customers, such as sales materials and ongoing support.
  • Develop strategies for lead generation and nurturing in the B2B context, understanding the longer and more complex B2B sales cycles and implementing tactics to move leads through the sales funnel.
  • Maintain and strengthen customer relationships, playing a role in account-based marketing (ABM) and customer retention strategies.
About You

We are looking for a highly experienced Product Marketing Manager with a proven track record in marketing B2B software products. The ideal candidate will have:

  • 2+ years of experience as a Product Marketing Manager in software B2B startups.
  • 3+ years of experience in software B2B marketing, preferably in the identity verification market or similar markets.
  • 3+ years of experience in deep tech software companies.
  • Passion for content as a way to add value to customers.
  • Comfortable communicating with people from across the business.
  • Strong journalistic and customer research skills.
  • Experience with Figma and/or Canva, as well as the Google Suite (GDocs, GSpreadsheet, etc).
  • Strong technical experience with Hubspot and other business productivity tools.
  • Adept at transitioning seamlessly from strategic level vision to day-to-day tactical commercial operations.
  • Pro-active, self-managing attitude.
  • Keen to take ownership for delivering complex projects, from design to deployment to operation.
  • Creative thinking and data-driven mindset to turn complex data into a fun and easy-to-digest story.
  • Experience working in a fast-moving start/scale-up environment with rapid growth and ever-changing direction.
  • Strong understanding of digitization projects, AI & ML, Cybersecurity and Identity markets.
  • Fluency in Spanish and English; French, Italian or Portuguese is a plus.
  • Bachelor's or Master's degree required.
What We Offer

We offer a competitive base salary with additional year-end bonus based on individual and company performance. We also provide:

  • Learning days. You can learn during working hours.
  • Training budget for personal and team formation.
  • Free day on your birthday.
  • Flexible working hours in a remote-first company, with the possibility to attend co-workings in various locations.
  • Private medical and dental health insurance.