Crm Campaign Manager- Game Industry Innovation
hace 3 días
Company Overview
Scopely is a global team of game lovers developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.
Salary: $120,000 - $180,000 per year
The Monopoly GO team is one of our key franchises and has just become one of Scopely's largest games. The teams sit globally, with the bulk of their members located throughout Spain and the US.
Job Description
As a Senior CRM Campaign Manager for MONOPOLY GO, your primary focus will be to execute CRM plans by implementing and optimizing all CRM content and features in our tools.
Responsibilities
You will work closely with cross-functional teams, including CRM Campaign Managers, Product Managers, Developers, and Marketing, to bring campaign plans to life.
Requirements
- Implement dynamic and complex player journeys to support features such as reactivation campaigns and new user onboarding, following predefined plans.
- Conduct performance optimization for CRM features, such as reactivation campaigns after launch, challenging the economy, segmentation, and content strategy to increase retention and revenue.
Benefits
- Strong analytical abilities to undertake analysis and make data-driven decisions.
- Detail-oriented and a fast learner, with the ability to manage multiple projects simultaneously.
- Proficiency in HTML/Liquid Code (BIG ADVANTAGE).
- Experience with CRM tools and platforms (Braze, Optimove, One Signal, or similar).
- Excellent communication skills, both verbal and written.
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