Marketing Automation Specialist
hace 2 semanas
Lingokids is a pioneering edtech company dedicated to revolutionizing kids' learning through Playlearning. We're on a mission to help families raise amazing kids, and we're looking for a talented Marketing Automation Specialist to join our team.
As a Marketing Automation Specialist, you'll play a crucial role in building, developing, and executing marketing promotional and editorial campaigns in our Marketing Automation platform (Braze). You'll learn to implement tests (A/B or with control group) in the system and assist in ensuring that these tests are followed up on, and learnings are documented for implementation in future campaigns.
Key Responsibilities:
- Assist in managing the quality assurance processes for email marketing, push notifications, and in-app messaging by verifying that the copy, images, and links are functional and effective.
- Aid in monitoring communications, assisting with error handling, and contributing to problem-solving efforts.
- Collaborate with Designers to provide input on creative solutions for marketing campaigns, ensuring all outputs align with brand guidelines.
- Assist in compiling data and contributing to weekly and monthly reports, providing commentary and suggesting improvements and optimizations under the guidance of the CRM Lead.
- Contribute ideas and assist in preparing proposals, overseeing parts of the production process, and supporting in the execution of campaigns.
Requirements:
- Interest in marketing or related fields demonstrated through coursework, projects, or extracurricular activities.
- Ability to work in a fast-paced environment and adapt to changing priorities.
- Strong communication and problem-solving skills.
At Lingokids, we believe in letting learning and play collide so kids' curiosity can lead the way. We create games, animated series, podcasts, songs, videos, courses, and more, all handcrafted by our dedicated team of storytellers. Our free app has 100 million users, and our YouTube channel has 2.5 million subscribers, teleporting millions of little learners to the Lingokids universe every single day. We're proud of our safe, ad-free environment that prioritizes healthy, peace-of-mind play. Our Playlearning content is backed by education experts from around the world.
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