Digital Marketing Automation Specialist
hace 3 días
At Lingokids, we're on a mission to revolutionize kids learning. Our innovative Playlearning approach combines education and play, making learning a fun experience for children aged 2-8. With over 100 million users on our free app and 2.5 million subscribers on YouTube, we're proud of our safe, ad-free environment that prioritizes healthy, peace-of-mind play.
We're expanding our portfolio with licensed digital products and partnerships with top brands like Amazon, Ravensburger, UNICEF, H&M, Ikea, and McDonald's. As a Digital Marketing Automation Specialist, you'll be part of this exciting journey.
About the RoleWe're looking for a talented individual to assist in building, developing, and executing marketing promotional and editorial campaigns in our Marketing Automation platform (Braze). Your responsibilities will include:
- Learning to implement tests (A/B or with control group) in the system and ensuring that these tests are followed up on, and learnings are documented for implementation in future campaigns.
- Supporting the quality assurance processes for email marketing, push notifications, and in-app messaging by verifying that the copy, images, and links are functional and effective.
- Aiding in monitoring communications, assisting with error handling, and contributing to problem-solving efforts.
- Collaborating with Designers to provide input on creative solutions for marketing campaigns, ensuring all outputs align with brand guidelines.
- Assisting in compiling data and contributing to weekly and monthly reports, providing commentary and suggesting improvements and optimizations under the guidance of the CRM Lead.
- Contributing ideas and assisting in preparing proposals, overseeing parts of the production process, and supporting in the execution of campaigns.
You'll also stay informed about industry trends and competitor analysis to generate ideas for new campaigns that enhance the health and performance of the customer database.
About YouWe're looking for someone with a strong background in marketing automation and excellent analytical skills. You should be comfortable working in a fast-paced environment and have a passion for innovation and creativity.
As a member of our team, you can expect a competitive salary of approximately €35,000 - €45,000 per year, depending on your level of experience.
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