Marketing Technology Strategist

hace 3 días


Barcelona, Barcelona, España Wallapop A tiempo completo
Job Overview

Wallapop, a leading platform for unique goods trading, is seeking a skilled Martech/Adtech Specialist to drive its marketing technology strategy. The ideal candidate will monitor industry trends, manage vendor relationships, and lead the implementation of innovative tools and processes.

Key Responsibilities
  • Monitor Martech/Adtech trends and build relationships with industry partners.
  • Plan and manage the yearly Martech budget, negotiate pricing, approve spending, and resolve financial discrepancies.
  • Lead new tool and process implementations, coordinating stakeholders for seamless adoption and integration.
  • Collaborate with Analytics and Engineering to ensure marketing data architecture meets evolving needs and supports accurate reporting.
  • Translate marketing team requests into technical solutions, collaborating with Tech, Analytics, and external stakeholders to ensure successful execution.
  • Document Martech processes and guide teams on tool usage, automation, and compliance with privacy regulations.
  • Advise on automation to optimize marketing workflows, including budget allocation, campaign management, and creative scalability.
  • Ensure data flow reliability for accurate reporting, oversee audience requests, and improve reporting systems for consistency.
  • Lead and coordinate deep link implementation and tracking mechanisms across departments to optimize campaign performance.

Requirements
  • Bachelor's degree in Marketing, Business Administration, or other analytical degrees such as Engineering/Mathematics.
  • 2-3 years of experience as a Martech/Adtech specialist or in a Digital Marketing role with Martech involvement.
  • English proficiency is an asset, and Spanish would be a plus.
  • Having worked in app environments.
  • Having worked previously with a CDP (mParticle, Amplitude CDP, etc.), app attribution tools (Adjust, Appsflyer, etc.), and advertising platforms such as Google Ads, Facebook, or DV360.


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