Marketing Technology Strategist
hace 3 días
Wallapop, a leading platform for unique goods trading, is seeking a skilled Martech/Adtech Specialist to drive its marketing technology strategy. The ideal candidate will monitor industry trends, manage vendor relationships, and lead the implementation of innovative tools and processes.
Key Responsibilities
- Monitor Martech/Adtech trends and build relationships with industry partners.
- Plan and manage the yearly Martech budget, negotiate pricing, approve spending, and resolve financial discrepancies.
- Lead new tool and process implementations, coordinating stakeholders for seamless adoption and integration.
- Collaborate with Analytics and Engineering to ensure marketing data architecture meets evolving needs and supports accurate reporting.
- Translate marketing team requests into technical solutions, collaborating with Tech, Analytics, and external stakeholders to ensure successful execution.
- Document Martech processes and guide teams on tool usage, automation, and compliance with privacy regulations.
- Advise on automation to optimize marketing workflows, including budget allocation, campaign management, and creative scalability.
- Ensure data flow reliability for accurate reporting, oversee audience requests, and improve reporting systems for consistency.
- Lead and coordinate deep link implementation and tracking mechanisms across departments to optimize campaign performance.
Requirements
- Bachelor's degree in Marketing, Business Administration, or other analytical degrees such as Engineering/Mathematics.
- 2-3 years of experience as a Martech/Adtech specialist or in a Digital Marketing role with Martech involvement.
- English proficiency is an asset, and Spanish would be a plus.
- Having worked in app environments.
- Having worked previously with a CDP (mParticle, Amplitude CDP, etc.), app attribution tools (Adjust, Appsflyer, etc.), and advertising platforms such as Google Ads, Facebook, or DV360.
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