Senior Specialist Franchise Coordination

hace 2 semanas

Zaragoza, Zaragoza, España adidas A tiempo completo
Senior Specialist Franchise Coordination (TEMPORAL - MATERNITY LEAVE)

Purpose & Overall Relevance for the Organization:

This pivotal role entails spearheading commercial initiatives to optimize sell-out and profitability within Franchise stores across the Iberia zone. The incumbent will play a crucial role in shaping commercial product strategies to align with consumer needs and specific country requirements. The Senior Specialist will conduct in-depth channel performance analyses, recommending strategic action plans to achieve key targets, encompassing retail NS, store KPIs, and category launches. Collaborating closely with the European DTC Merchandising team and activation teams, the role will contribute significantly to the success of the Brand Core Sport business through a robust Go-To-Market (GTM) plan in the Monobrand environment.

Key Responsibilities:

  • Manages successfully Franchising business priorities respecting the framework set by the DTC Retail and Franchise Management
  • Oversees/ manages pre and in-season franchise range, present in the Franchise fleet in Iberia zone, part of the holistic DTC range.
  • Develops and implements merchandising best practices to ensure delivery of specific trading activities based on the actual DTC portfolio needs.
  • Collaborates cross-functionally at zone (Iberia) and Market (EU) level with EU DTC Assortment planning and Merchandising (planning, buying, allocation) teams, as well as Franchise sales and operations teams to identify and address the local needs of categories, products on zone/country/marketplace/store level.
  • Develops and executes a comprehensive GTM plan for franchise range, within the Franchise network to support channel expansion and positioning in the Iberia zone of those.
  • Supports EU Franchise centralized pre-sell-in and sell-in meetings with Franchise partners to set seasonal priorities and expectations, as well as sell-in process on a zone level, if such.
  • Develop a strong commercial relationship with franchise partners.
  • Ensures on-time order placement of the right product mix per store pre-season by coordinating system readiness and communication flow to the franchise partners. Create pre-orders and contracts when needed.
  • Monitors seasonal Order book and take necessary actions accordingly – rate of allocation, cancelations, cleansing, conversion check and push; maintains a healthy status and on-time delivery of the right products, at the right locations.
  • Coordinates delivery flows in case of input needed regularly and in ad-hoc cases, to ensure normal stock levels in the Franchise fleet.
  • Tracks sell-out and sell-in data on category/partner/store level, weeks cover and proposes merchandising actions on a weekly basis to enhance in-season sell-out opportunities and healthy stock levels in the stores at the end of the season and at any point of time. Search stock in SAP for new business opportunities
  • Report in time all submision allocations files for of all categories needed.
  • Manages in-season and end-of-season returns rates and status, coordinates with partners, customer service.
  • Supports Smart Supply replenishment tool roll-out and seasonal maintenance in the Zone Franchise fleet, as well as big reservation planning to ensure the in-season availability and replenishment of key categories and products.
  • Collaborates with Franchise partners' merchandising stakeholders to implement proposed actions in the Franchise fleet.
  • Oversees channel, door, and category-level launches and commercial operations. Works closely with Omnichannel activation teams to support the in-store/channel execution of those.
  • Develops and runs reports; works on Integrated Business Planning, OTB budget, Rolling Forecasts financial numbers to support Franchise team updates and Omnichannel team in regular monitoring and in case of ad-hoc actions needed.
  • Supports Franchise fleet shaping and expansion by planning future projects' buying and Order Book conversion.

Key Relationships:

  • DTC Merchandising team – Planning, Buying and Allocation
  • Franchise Partners/Customers
  • EU Assortment Planning team
  • EU Franchise Operations team
  • Zone Franchise Partner director
  • Zone District Managers
  • Zone Omnichannel activation team – Retail Marketing and Visual Merchandising
  • Finance & Credit control
  • Customer service/ Account Operations
  • SCM/Customer Fulfilment
  • Cluster GTM & MOPS team
  • EU Demand Planning team
  • Business Development
  • Zone Retail Trainer
  • Customer Master data
  • others

KPIs:

  • Improve efficiency at Point of sales
  • Retail space optimization and visual appeal
  • Retail KPIs understanding and continuous improvement driving
  • OB management & conversion rate
  • Franchise sell-out performance
  • Successful execution of key product launches
  • Franchise partner satisfaction and collaboration

Knowledge, Skills, and Abilities:

  • Experience in merchandising
  • Strong analytical skills with the ability to translate data into actionable insights
  • Strong communication skills to effectively collaborate with cross-functional teams and Franchise partners
  • Consumer-focused mindset with product and range understanding
  • Cross functional marketing/retail knowledge and market experience in sport and/or fashion/lifestyle categories
  • Pro-active (engaging & impact-oriented) mindset, ability to think end-to-end
  • Action driven and business/results oriented
  • Ability to work in a fast-paced environment
  • High ability to travel - domestic and international
  • Excellent working knowledge of MS Office (Excel and PPT), SAP and Microstrategy
  • Advanced in English (written and verbal)

Requisite Education and Experience / Minimum Qualifications:


• University degree in business, ideally with a marketing and sales focus, or equivalent professional experience


• Minimum of 3 years of experience in merchandising, preferably within a franchise or retail environment; cross-functional marketing, and/or sales experience


• Advanced in English, both written and spoken


• Advanced skills in MS Office; experience with SAP or BI tools is advantageous

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