Data Analyst Marketing Specialist

hace 13 horas


Madrid, Madrid, España Pernod Ricard España Sa A tiempo completo

Marketing Performance Optimization Specialist

Job Title: Data Analyst Marketing Specialist

Pernod Ricard España Sa is seeking a highly skilled Data Analyst Marketing Specialist to join our team. In this role, you will be responsible for gathering and analyzing data from various sources to inform marketing strategies and optimize brand performance.

The ideal candidate will have a strong analytical background, with experience in data analysis and visualization tools such as Excel, Power BI, and Think-cell. You should also be proficient in both Spanish and English (written and verbal) and have excellent communication skills.

We are looking for someone who is proactive, independent, and able to work collaboratively in a team environment. If you are a detail-oriented individual with a passion for marketing and data analysis, we encourage you to apply for this exciting opportunity.

Key Responsibilities:

  • Gather and analyze data from media agencies and other sources to inform marketing strategies and optimize brand performance.
  • Analyze brand campaign implementations and deliver performance reports vs targets (coverage, OTS, GRPS, Budget).
  • Stay up-to-date on industry best practices and emerging trends in brand performance measurement, implementing improvements to reporting processes as needed.
  • Implement equity trackers according to global guidelines and ensure proper information in Global dashboarding including strategic KPIs monitoring.
  • Monitor social conversation and sentiment together with Share of Search.

Required Qualifications:

  • Bachelor or Master degree in Marketing or Business.
  • Specialization in research and/or data is a plus.
  • 1-2 years experience in a similar position (marketing analysis).
  • Proficiency in both Spanish and English (written and verbal).
  • Advanced skills in Microsoft Suite (mainly Excel & PowerPoint).
  • Knowledge of visualization tools Think-cell & Power BI.

Estimated Salary: €35,000 - €50,000 per year

Benefits:

  • Pension Plan.
  • Health Insurance.
  • 25 days annual leave.
  • Flexible working hours.


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